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Company Introduction

Shanghai Baobao Biotechnology Co., Ltd. was founded by a team of alumni from Fudan University. Relying on the technology of medicine and food homology, we provide plant-based innovative food as a safeguard for the office workers and entrepreneurs.

Product concept, highlights and added value

1、Product Mission：JOBOBAR is a healthy beverage with a pure herbal formula and with the same origin of medicine and food. The product's mission is to create a healthy drinking atmosphere and promote a harmonious drinking culture.
2、Same Origin of Medicine and Food , 5 Flavors in 1：The core ingredients of JOBOBAR are selected from the five flavors of traditional Chinese medicine: kudzu root, turmeric, gardenia fruit, raspberry, and cassia seed, which have the function of protecting the liver and nourishing the stomach. These ingredients have a relatively high recognition in Chinese consumption. The product has been scientifically formulated to enhance its effectiveness in relieving and sobering up after drinking.
In addition, JOBOBAR also contains corn oligopeptide, which has a unique amino acid composition that is beneficial for promoting alcohol metabolism, as it contains a high proportion of proline and leucine. After intake, by increasing the concentration of proline and leucine in the blood, it can produce stable alcohol dehydrogenase for ethanol decomposition, enhance the activity of liver alcohol dehydrogenase and aldehyde dehydrogenase, promote the decomposition and metabolism of ethanol in the body, thereby reducing the concentration of ethanol in the blood, and achieving the effect of reducing the degree of intoxication and sobering up.
3、BOBAR：The composite efficacy component of JOBOBAR abbreviated as BOBAR, is a highly cross-linked pectin mixture obtained through low-temperature fermentation of various ingredients during production, and it has good homogeneity. When consumed on an empty stomach, BOBAR quickly adheres to the gastric mucosa, forming a uniform protective layer, reducing the direct stimulation of alcohol on the gastric mucosa, and balancing blood sugar. When consumed after drinking alcohol, JOBOBAR provides nutrients to the liver, accelerates the metabolism of alcohol in the body, and relieves hangovers.
4、Unique taste: The front taste is slightly sweet like corn juice, and the back taste is slightly bitter with pure herbs.

Product Images

Please briefly describe how your product communicates with consumers

The core customer group of JOBOBAR is the "three highs" customer group with high drinking frequency, high income, and high health awareness. Due to work needs, they often passively drink alcohol and require professional products to provide protection for the stomach and liver.
Traditional products and substitutes are either not professional and effective enough, or cannot be obtained in drinking scene. JOBOBAR is a professional health beverage that has better efficacy compared to yogurt, honey water, and general kudzu root containing beverages. At the same time, in terms of sales channels, the focus is on "selling scene" and "drinking scene", so that the core customer group can easily buy and drink at any time.
In terms of brand communication, JOBOBAR focuses on various activities of MBA/EMBA groups, as well as various activities of chambers of commerce/associations, and the participants of these activities are all elite groups in the business world.
Since 2023, JOBOBAR has participated in more than one hundred various activities, covering nearly ten thousand target customer groups. Through on-site interaction and tasting, JOBOBAR received unanimous praise from them.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

Men aged 30-50 drink more alcohol due to work reasons and have better health awareness.

Weight/Volume per Pack

30ml*10支/盒

Price per Item

零售指导价：288元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

National region

Distribution Channels

餐饮&酒店 Restaurants & Hotel; 其他销售渠道 KTV&Bar

Market Performance

Since its launch, JOBOBAR has won a good reputation among its core customer group, with a considerable recommendation index and repurchase rate for its products.