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Product concept, highlights and added value
1. Raw material innovation: The market public's raw material cognition of collagen peptide mainly comes from fish collagen, and with the fierce price war in the industry, the raw material source of collagen has become the cognitive pain point of consumers; With the impact of the nuclear sewage incident, Marine pollution is an unavoidable fact in the coming decades. Based on the breakthrough of the current situation of the industry, Lati joined hands with Germany Galida, one of the four major international collagen raw material manufacturers, all using bovine collagen peptide raw materials, adding 10,000 mg of high-concentration collagen per 25ml, and smaller sticks mean less sugar intake.
2, taste innovation: abandoned the no concrete berry taste, modelled with a higher recognition of milk tea taste, poplar branch nectar taste.
3. Process innovation: 10000mg of high-concentration collagen peptide is added every 25ml, and raw materials such as niacinamide and PQQ are added at the same time, providing a comprehensive skin anti-aging oral program for women aged 25 +.
4, marketing innovation: Tiktok, little red book and consumer interaction
5. Packaging innovation: The bottle type is changed from the traditional 50ml glass bottle to the 25mlPP bottle, which reduces the risk of breakage during transportation and reduces the psychological pressure on long-term use of collagen large-capacity bottles. The pink color box satisfies every girl's heart, and the outer packaging only uses the logo+10000mg silver ironing process. The core selling point of 10000mg high concentration is from product development to packaging display, and the concept runs through. Packing specification A box of 7 PCS, corresponding to 7 days a week, the inner box is designed to remind the date from Monday to Sunday, 1 PCS a day is easy to carry.
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Please briefly describe how your product communicates with consumers
Female consumers are becoming more and more intelligent, the breadth and depth of oral beauty products are getting higher and higher, and they are a group of people with a more attitude at the age of 25-35. Through the market analysis of collagen peptide, population portrait analysis, consumer pain point analysis and composition analysis of competing products on Tmall and Tiktok, Ratti found several major pain points and needs of consumers: 1. Raw material cognition: Which brand of raw material for collagen peptide is used? Collagen peptide raw material extraction is what kind of fish? 2. Purchase path: 80% of the source of collagen peptide is from brand advertising; The amount of collagen peptide added is not proportional to the price; Cost-effective products taste bad; 3, can not adhere to: drink 50ml a day has psychological pressure, feel like drinking medicine; Long-term drinking will make you fat? 4, potential risks: It is said that long-term drinking will cause acne, irregular menstruation, breast nodules, and even uterine fibroids? Lati always adheres to the research and development concept of sufficient material and sufficient amount of addition. In order to develop the concept, we cooperate with brand raw material manufacturers such as German Galida to add 10000mg collagen peptide per 25ml bottle, focusing on the concept of "high concentration essence", with core patent technology certification, 28 days of human experimental data detection. And there is an authoritative SGS test, 0 hormones, 0 preservatives, 0 heavy metals, protein content of up to 70% per 100ml, less sugar intake, higher content of collagen on the skin.
Product Images
Ingredients List Photograph
Launch Date
2023-11
Target Consumer
Women over 25 years old who have anti-aging needs due to slow metabolism resulting in the loss of skin collagen, causing skin sagging/dry rough and other problems.
Weight/Volume per Pack
25ml*7瓶/盒
Price per Item
139元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Global marketing
Distribution Channels
电商 E-commerce