Company Website

http://www.doujiang.com/

Company Introduction

Hangzhou Joyong Soybean Industry Co., Ltd. was founded in 2005. It originated from the feelings of Xuning Wang, the inventor of soybean milk machine in Joyong, "soybean milk healthy world". Adhering to the mission of "wholeheartedly providing customers with a cup of good soybean milk", after years of innovative research and development, it launched a variety of good soybean milk solutions. For financial canteens and high-end restaurants, the "standard configuration of health canteens and restaurants - Joyoug commercial soybean milk machine" was launched; The refined soybean milk solution of "good machine+good material=good soybean milk" was launched for fast food; In view of the trend and fashion consumption, we launched the ready to drink soybean milk Joyoug soybean milk "bean grinder". Good soybean milk, made by Joyoug! Joyoug Soybean Industry is Good soybean milk

Product concept, highlights and added value

Joyoug soybean milk has been focusing on soybean milk for more than 30 years. In recent years, food safety problems have occurred frequently. Some businesses have added illegal raw materials to food, which has caused great trouble to consumers. Many fans of Joyoug soybean milk often ask whether they can develop a pure soybean milk powder with only soybeans as ingredients? In this context, Joyoug soybean milk, based on more than 30 years of deep cultivation experience in the field of soybean milk, continues to develop product technology, upgrade production technology, and develop a pure soybean milk powder with only "soybean" ingredients and strong flavor.

Product Images

Please briefly describe how your product communicates with consumers

Joyoug soybean milk, a national brand, has undertaken the task of developing the space soybean milk project of China's space station according to the needs of the national manned space mission. On May 30, the first batch of "space soybean milk" in history, together with the Tianzhou-2 cargo spaceship, "entered" the Chinese space station, allowing astronauts to have a Chinese breakfast and feel the warmth of home in their future space life. In the product packaging design, we used the space Adu IP image. The young packaging design has attracted many post-90s fans. The marketing side also has in-depth cooperation with top talents, including fitness coach Liu Genghong, top stream anchor Li Jiaqi, and so on. From the product concept, to the trend packaging, and product experience, pure soybean milk powder products are deeply loved by consumers, and have become the top 1 of soybean milk powder sales on multiple platforms.

Product Images

Ingredients List Photograph

Launch Date

2023-2

Target Consumer

Pure soybean milk powder covers all age groups, including several key scenes such as refined breakfast, fitness and nutrition.

Weight/Volume per Pack

240g

Price per Item

24.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce