eimele Shine Greens _eimele Pty Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

eimele Shine Greens

Food | Functional Food (Non-capsule)

eimele Pty Ltd

Company Website

https://eimele.com/

Product concept, highlights and added value

eimele aims to unlock the powerful from plants, providing users with scientifically formulated functional nutritional foods. The recently launched eimele Shine Greens (Family Pack) fully embodies this brand philosophy.

Research and Product Highlights:
It is the market's first "Three-Organ Coordinated Detoxification and Cleansing" plant-based product, designed to offer consumers a scientifically formulated detoxification option.

Ingredients and Nutrition:
The product contains 62 nutrients, meeting daily nutritional needs in one convenient package. eimele introduces the innovative "Liver-Kidney-Intestine Three-Organ Coordinated Detoxification" formula, detoxifying from liver, promoting kidney and intestine detoxification, and adding essential nutrients required by these organs. This achieves a dual strategy of detoxification followed by nutritional replenishment for rapid nutrition supply.

Innovation Difficulty and Pain Point Resolution:
Digging deep into and unlocking the detoxification effects of plant nutrition, the product's efficacy has been validated through consumer trial conducted by a third-party research institution. After 14 days of consumer trial, 79% of participants experienced improved intestinal health, 58% experienced improved sleep, and 29% experienced enhanced memory and vitality.

The eimele Shine Greens (Family Pack) follows the launch of the eimele Shine Greens (Sachet Pack) and is a new packaging version designed for convenient sharing among family members. The family pack utilizes a fine powder production process, incorporating low-temperature drying and air pulverization techniques. This ensures the retention of the same nutritional components and dietary fiber as the sachet pack while allowing consumers to creatively integrate the product into different ingredients and their daily dietary lives.

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Please briefly describe how your product communicates with consumers

Why Detox?
In modern life, take-away food, stress, staying up late, and alcohol drinking can lead to the accumulation of toxins in our bodies. These unhealthy lifestyle choices can result in a series of negative effects, such as acne, constipation, insomnia, lack of energy, leading to aging appearance, weight gain, the development of chronic inflammation, and even the onset of various chronic diseases. Toxins can disrupt the body's metabolism and impair its self-healing capabilities. Hence, there is a saying: "It is better to go without supplements for three days than to go without detoxification for a single day."

What is Effective Detox?
The human body itself has three major detoxification organs:

Liver: If the body's detoxification system is like a waste processing station, the liver acts as a purifier, breaking down toxic substances into non-toxic ones and converting carcinogens into less toxic forms.

Kidneys: The kidneys function as a sophisticated garbage filter, capable of filtering out waste and transforming it into urine for excretion.

Intestines: The intestines serve as a garbage transportation pipeline, transforming expelled waste into feces for excretion.
In the detoxification process of these three organs, any issues at any stage can prevent toxins from being smoothly eliminated from the body, leading to toxin accumulation. Therefore, effective detoxification requires the coordinated action of the liver, kidneys, and intestines.

Communication Angles
For the Ingredient Enthusiasts: The market's first "Three-Organ Detoxification and Cleansing" plant-based product, rich in 62 nutrients, scientifically formulated to comprehensively support three-organ detoxification, cleansing, and one-stop nutritional supplementation.
For the Lifestyle-oriented: Natural ingredients, pleasant fragrance, smooth texture, suitable for various consumption methods, detoxification with joy.

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