Company Website

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Company Introduction

Guangdong Longxiang Food Co., Ltd. was established in 2011. The factory is located in Dongcheng Science and Technology Industrial Park in Dongguan City. It is a modern food company integrating professional R & D, production and sales. In 2014, the key fresh -keeping technology of fresh powder was mastered by independent research and development. The main products are the long -lasting period of fresh river powder, intestinal powder, rice noodles, etc., and their related prefabricated fast -food products, such as dried fried beef, spicy beef powder, burdock soup powder, etc.
The factory has 3 floors in the production workshop, with a total area of 6,000 square meters. Nissan capacity is 40 tons of fresh rice noodles in a single class. The product supplys all domestic chain convenience stores and supermarkets in China, and also export to the overseas market.

Product concept, highlights and added value

Stir-Fried Rice Noodles with Beef is a well-known traditional dish in Guangdong, Hong Kong and Macao. However, because of the difficulty in storing and cooking, this famous Cantonese dish only appears in restaurants, and it is difficult to show more consumers in the form of instant food products. Our company has 13 years of experience in producing fresh rice noodles. Through long-term research and development, we have finally replicated this famous dish in 2023. Its highlights are as follows:

1. Rice noodle production process: The independently developed "portable packaging and preparation method for rice noodle" has obtained a national invention patent, which is the first in the industry. In terms of storage conditions, the traditional shelf life of rice noodles does not exceed 48 hours, but our company has made significant breakthroughs in freshness locking technology based on our own process patents. Through the pioneering "three steaming anti-aging process", fresh rice noodles can be stored at room temperature for up to 10 months with no added preservatives.

2. Cooking bag production process: The factory has its own cooking bag production workshop, which uses Guangdong Nanyao as the basic seasoning. During the production process, in addition to necessary soy sauce and other seasoning sauces, no additional additives are added, rejecting technology and ruthlessness!

3. Packaging: Portable self heating packaging is used, making fresh noodles easy to cook and restoring classic deliciousness in 4 minutes.

4. Taste: The taste of the product is 100% restored to the flavor of Stir-Fried Rice Noodles with Beef produced by the authentic Cantonese restaurant, so that consumers can easily eat the restaurant level product at home and abroad.

5. Taste: Different from the dry noodle used in most convenient foods on the market, our company’s Stir-Fried Rice Noodles with Beef uses fresh noodle as the main body, with a crisp, smooth and fresh taste.

6. Positioning: THE FIRST OF THE INDUSTRY!

Product Images

Please briefly describe how your product communicates with consumers

At present, there is no "Stir-Fried Rice Noodles with Beef" fast food product on the market (retail industry). As a native enterprise and brand in Guangdong, we hope that the famous dishes in this hometown, like Luosifen in Liuzhou and Hot dry noodles in Wuhan, can be made into instant food products that can be cooked easily and quickly. This is our original intention for the research and design of this product.

In terms of packaging, we will adjust the corresponding product packaging according to the sales channels. For example, in the fresh section of offline supermarkets, we will present it with minimalist labeling and palletizing, focusing on freshness and simplicity. For online e-commerce channels, most consumers are more concerned about "cost-effectiveness" of new products, so we will use a sales strategy mainly based on bagged products. For some offline special channels, such as self-service vending machines, gas stations, convenience stores, etc., we will be more inclined to sell self heating packaging products, improve convenience, and allow consumers to enjoy our products anytime, anywhere.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

People over 18 years old who are interested in Cantonese convenience food, especially for camping and outdoor sports enthusiasts, office personnel,and on campus students

Weight/Volume per Pack

325g

Price per Item

16元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

South China, East China, Central China, Hong Kong, Australia, Canada, United States

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Market Performance

None