Company Website
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Company Introduction
Mingrixingchen company was founded in 2021, We focus on nightlife related products and services, in order to create a complete ecological industry chain around nightlife.
Product concept, highlights and added value
Product innovation:
1. The world's first electrolyte liqueur
2. Imported gin and white wine based liqueur
3.Added electrolyte and vitamin C
4. Japanese Qingwang (Sunshine Rose) green grape flavor.
Bottle design innovation:
The starry grey bottle symbolizes that ARIES STARS was born in the dark heading to the stars. It means from night to the dawn, let people can't help but PARTY until the dawn.
Elegant cross-streamline design is like the wings of the angel in the night, spreading the wings to feel the revelry and excitement brought by PARTY, showing the party Vibe, and the beauty of the night
Simple and introverted design with healthy alcohol party concept coincides with ARIES STARS is a unique concept that will made ARIES STARS lead a new wave of healthy and trendy parties for a new generation with young party animals.
Marketing innovation:
1. Take electronic music culture and nightclub culture as the core market;
2. Make camping scene as the core marketing scene of products in a pioneering way;
3. Corporate with X-sports and LGBT groups and culture;
Product Images
Please briefly describe how your product communicates with consumers
Product concept:
The world's first electrolyte liqueur
Based on the love and pursuit of Electronic Music Culture & Nightclub Culture among the young people of Generation Z, after a large number of user surveys and profound consumer insights, we fully realized that this group has a deep understanding of - [1. Get drunk, Not tipsy] [2. Get drunk, but no hangover] [3. Get drunk, but also tasty], we created a product of 15 degrees with gin and white wine based liqueur that contains electrolytes and vitamin C, natural juice, and the most important : ‘Delicious’ liqueur.
Bottle design concept:
Our team has been deeply involved in electronic music and nightlife circles for many years, and fully understands the new aesthetic needs of contemporary young people for minimalism, innovation, and connotation, therefore, we decided the bottle design of ARIES STARS.
Marketing campaigns:
In-depth cooperation with famous electronic music festivals and major nightclubs across China and Southeast Asia that includes:
Heineken STAR Electronic Music Festival, VAC Electronic Music Festival, Storm Electronic Music Festival, SKI Electronic Music Festival, Dream Land Electronic Music Festival,BEAT HOUSE Warehouse Party, and more than 100 nightclub events across China and Southeast Asia.
Product Images
Ingredients List Photograph
Launch Date
2023-8
Target Consumer
18-30 years old who enjoy music festivals and nightclub culture, could also afford nightlife costs trendy young people
Weight/Volume per Pack
700ML
Price per Item
138元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China and Southeast Asia
Distribution Channels
电商 E-commerce; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 酒吧、夜店及音乐节
Market Performance
13 -15 thousands bottles per month