Company Website
WWW.YANJINPUZI.COM
Company Introduction
Founded in 2005, Yanjin Food Co., Ltd. is an A-share listed enterprise engaged in food research and development, production and sales, mainly focusing on 7 categories: spicy marinated snacks, deep-sea snacks, leisure baking, potato snacks, jelly pudding, dried fruits and nuts, and healthy egg products.
Product concept, highlights and added value
Selected Raw Materials:
1. Selected imported konjac, with high-quality raw materials and outstanding taste
2. Rich in dietary fiber, the dietary fiber content ≥ 6g/100g
Craftsmanship:
1. -28°C freezing and brittleness technology, crisp and enjoyable, like shabu belly
2. High-precision double-sided cut flowers, 1.8mm cut flower depth, restore the hairy belly lines, absorb juice and taste
Secret Seasoning:
1. The golden ratio of sesame paste and peanut butter is mellow and fragrant, silky in the mouth, and has a long aftertaste
2. Select natural spices, rich and spicy
3. Use seasonal chili freshly boiled chili oil
Professional packaging materials: The inner bag material adopts a four-layer structure, which has high barrier properties, is more fresh, and easy to tear
A new generation of healthy spicy taste, 0 trans fatty acids, delicious and light-burdened, and the blockbuster is more crispy
Product Images
Please briefly describe how your product communicates with consumers
In the early stage of the project concept research, we found that although most consumers can accept spicy hot pot snacks, consumers in the northern region generally cannot eat spicy, and the most popular hot pot in the north is copper pot shabu-shabu, sesame sauce is a dipping sauce, and the audience of sesame sauce is also relatively wide, so we decided to develop this sesame sauce shabu-shabu flavor vegetarian hairy belly snacks. It's a new generation of spicy snacks that are healthy, delicious and individual. The flavor of the product completely reproduces the sesame sauce dipping saucer, sesame sauce + peanut butter + sesame + a little chili oil to prepare the golden ratio, the packaging visually copper pot + shabu shabu scene is full of sense, the M big devil brand name is prominent, highlighting the unbridled youth and eclectic personality of young people, and we will also carry out more flash mobs, check-ins and citywalk activities for young people in the future.
Product Images
Ingredients List Photograph
Launch Date
2023-10
Target Consumer
College students aged 18-25 and new office workers, mainly women
Weight/Volume per Pack
50g
Price per Item
5元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel