Company Website
https://www.szeastroc.com
Company Introduction
Dongpeng Beverage (Group) Co., Ltd., a listed company on the main board of the Shanghai Stock Exchange (605499), completed the restructuring of the people's ownership enterprise in 2003, and has developed rapidly since then. At present, it has business units in Guangdong, Guangxi, Central China, East China, and has formed production bases in Guangdong, Anhui, Guangxi and other major regions across the country, with a sales network covering more than 3 million terminal stores nationwide.
Product concept, highlights and added value
Package: Simple design, enlarged category name, reduced purchasing barriers, strengthened super symbol "V", created a super brand instant sense!
Raw material: Selecting premium vodka, taste sweet and mellow!Capacity and alcohol content have been verified by many experiments, 500ml "big" cans, finely adjusted "8" degree alcohol content, a can relaxed, quick to feel!
Taste: The first batch of the three major mainstream fruit vodka flavors listed in the country, strong wine, fresh fruit flavor!Add real fruit juice, fruit flavor more sweet!Fine bubble charging, taste more explosive!
Marketing: 1. Create a virtual spokesperson VIVI , use the activation content of VIVI to stimulate user attention, activity and conversion;
2. Externalization logic: Combine the drinking culture of youth (core users) - instant drink channels, carry out interest content marketing, firmly grasp the target group!
Product Images
Please briefly describe how your product communicates with consumers
I. Why do we launch ViVi cocktail?
In a society with huge pressure, people need to get relaxation quickly and cheaply. Cocktail is a category that can provide this emotional value. Young people in the new era should be able to "lie down for a moment" and find small happiness.
II. Why is VIVI named?
VIVI cocktail is taken from the "vi" of victory, in order to celebrate the happy moments of small victories we achieve in our lives in the great era. Compared with the big moments in life, small happiness, small happiness, small happiness, and small progress in life are easier to achieve, which are all our small victories. These moments are worth our happiness.
VIVI cocktail belongs to the happy wine of small victories in the great era.
III. Product design
1. Simple design, enlarged category name, strengthened super symbol "V", and created a super brand visual sense!
2. 500ml "big" canned, finely adjusted "8" degree alcohol content, a can of relaxation, quick to feel!
3. Selecting premium vodka, taste sweet and mellow!
4. The first batch of three mainstream fruit vodka flavors listed in the country, strong wine strength, fresh fruit flavor!Add real fruit juice, and the fruit flavor is sweeter!
5. Dense bubble energy, and the taste is more explosive!
IV. Marketing activities
1. Create a virtual spokesperson sister VIVI, and use the activation content of sister VIVI to stimulate user attention, activity and conversion;
2. Externalization logic: Combine the drinking culture of youth (core users) - ready-to-drink channels, conduct interest content marketing, and firmly grasp the target group!
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
18-35 year olds who want to feel relaxed and happy quickly
Weight/Volume per Pack
500ML
Price per Item
9元/罐
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Inland China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
not have