Company Website

https://www.gaoshengwine.com/

Company Introduction

Gaosheng Winery Group is an international leading R&D whole supply chain service provider of wine,spirits and pre-mixed drinks. Gaosheng is involved in business sectors such as bulk wine trading, R&D andproduction, global customization, and brand marketing.
Our group has strong product R&D capability, and has established a bulkwine and spirits trading, storage, transportation and bottling center of China and anew drinks R8 D and production center in Yantai, a brand marketing center andinternational trading center in Shanghai. We not only provide product customization and production services for many top 100 wine companies, wine brands, chain retail enterprises, MCN institutions, etc., but also create a variety of self-owned brand benchmark products, with sales covering more than 20 provinces and regions.

Product concept, highlights and added value

For Chinese, tangerine peel and green plum are not only rare medicinal and edible homologous and good food and nutrients, tangerine peel "can enter the side and a hundred medicines, and eat can adjust a hundred flavors", Li Shizhen wrote in the "Compendium of Materia Medica": "Plum media, matchmaking all tastes". At the same time, both are also representatives and cultural symbols of the original terroir of the East. In ancient times, tangerine peel was used in wine and green plum was accompanied by wine, and now Gaosheng Winery has integrated tangerine peel, green plum and wine to make an innovative oriental taste that Chinese cannot resist - SWOOSH UMESHU (DRIED ORANGE PEEL FLAVOUR).
①　Top raw materials: SWOOSH UMESHU is made of Fujian Zhao'an green plum certified by the Ministry of Agriculture as the "hometown of China's green plum", cultivated in the high mountains at an altitude of 1,000 meters, and is the ceiling of China's "low sugar and high acid green plum", the quality is higher than the A+ grade on the market, and it is recognized as a high substitute for "South high plum" in Japan. Tangerine peel is a precious ten-year Xinhui tangerine peel, which is placed in the process of losing its aroma and dryness, and the fragrance is more mellow and warm, with a long aftertaste.
②　Imported base liquor: Compared with sorghum liquor and liquor, the use of imported Scotch whisky as the base liquor blend can not only add smoky, vanilla and other flavors, but also enhance the roundness of the taste.
③　Innovative flavor: With the addition of ten-year Xinhui tangerine peel and Scotch whisky, on the basis of plum and citrus aroma, the traditional aged medicinal aroma and the unique smoky and vanilla flavor of whisky can be integrated into it, presenting a combination of classic and innovative flavors.
④　The content of the original fruit juice ≥ 50%, and the content of plum wine and whiskey is greater than that of water to ensure the richness of the taste.
⑤　Awards: Silver Award of "IWGC Challenge".

Product Images

Please briefly describe how your product communicates with consumers

The launch of Swoosh ® Tangerine Peel Plum Wine not only conforms to the younger generation's pursuit of "new consumption" and "new health", but also breaks free from the restrictions of traditional alcohol consumption, enriching consumers' alternative alcohol choices, especially those who drink non-spirits.
Whether in terms of products or main scenes, Swoosh attaches great importance to the consumers of "Generation Z". In terms of product contents, Swoosh meets their pursuit of health by adding Chinese medicinal materials with 0 preservatives, 0 blending alcohol, 0 flavors, and 0 flavor enhancers; In terms of cultural transmission, Wusu integrates tangerine peel, green plum and whisky, which not only conveys the classic flavors of China and the West to the younger generation, but also shows the culture of medicine and food homogeneity accumulated in the long history of China.
In order to attract more young people, Swoosh also reached Generation Z consumers through social media marketing, cooperation with top talents, etc., such as Xiaohongshu planting grass and talent live streaming.

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

The post-90s and post-95s who love trendy and healthy.

Weight/Volume per Pack

375ml/瓶

Price per Item

38元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 折扣店

Market Performance

无