Company Website

https://www.gaoshengwine.com/

Company Introduction

Gaosheng Winery Group is an international leading R&D whole supply chain service provider of wine,spirits and pre-mixed drinks. Gaosheng is involved in business sectors such as bulk wine trading, R&D andproduction, global customization, and brand marketing.
Our group has strong product R&D capability, and has established a bulkwine and spirits trading, storage, transportation and bottling center of China and anew drinks R8 D and production center in Yantai, a brand marketing center andinternational trading center in Shanghai. We not only provide product customization and production services for many top 100 wine companies, wine brands, chain retail enterprises, MCN institutions, etc., but also create a variety of self-owned brand benchmark products, with sales covering more than 20 provinces and regions.

Product concept, highlights and added value

1. Concept: Crazy Triangle is committed to [making emotional drinks that inspire young people to dare to release and be their true selves], pioneering the "naked wine taste" flavor concept, creating "master-level" professional quality, and hoping to become the original wine taste of cocktails Pioneer.
Under the pressure of normalcy, life is stereotyped, but subconsciously they do not accept being limited or defined, which is a strong commonality among young people. The Crazy Triangle advocates "dare to be crazy, dare to be different", using "madness" as a breakthrough point, using the unique sharpness and resilience of the "triangle" to reshape the "just dare" mentality, guiding every young soul to remain stubborn and uncompromising, and like a volcano Dare to be restless and release, encourage them to follow their hearts, activate their true selves, create differences, and become pioneers who dare to break the shackles and experience the unknown.
2. Highlights:
① Master-level wine taste: Supported by the National Liquor [Artisan Incubation Studio], and combined with the suggestions of more than a hundred bar bartender masters, we have created a classic wine taste that best restores the original taste of Margarita. We use this original wine The presentation of the feeling is defined as "naked wine feeling".
② Global-grade raw materials: Imported and professional agave is selected as the base wine, and real high-quality fruit juice and sea salt are added to blend, which is closer to the original recipe of Margarita and is healthier and more natural than similar products.
③ Professional-grade proportioning: More than 600 cycles of experiments were conducted to determine the golden sweet, sour and salty ratio that best restores the classic taste, with a refreshing and rich taste.
④ Sugar reduction: The main products are sugar reduction, zero fat, calorie control, light pressure, 0 flavors, 0 artificial colors, and a more balanced and pleasant 15-degree alcohol content. Compared with bar cocktails, the alcohol content is about 50% lower.

Product Images

Please briefly describe how your product communicates with consumers

Crazy Triangle® Margarita Cocktail will focus on the brand keywords, focusing on original wine taste, wanton release, warm atmosphere, activation of true self, etc., attracting consumers to join the brand's "Just Dare Plan" and jointly create a different personality. Real self community.
1. Social media interaction: Crazy Triangle integrates all domestic new media platforms, such as official accounts, Weibo, Xiaohongshu, Douyin, Kuaishou, Zhihu, Douban, etc., to create innovative topics that resonate. If you dare to Leaders said no, it’s crazy for boys to wear navel-baring clothes, my mother said I’m crazy for not getting married at the age of 26, I changed myself, etc., which made the brand concept deeply rooted in the hearts of the people.
2. Influencer cooperation: Crazy Triangle will cooperate with influencers who are in line with the brand spirit, such as well-known rappers, rock bands, street hosts, short play creators, fashion bloggers, outdoor bloggers, fitness bloggers, extreme sports representatives , online article writers, etc., to build diversified channels for consumer communication.
3. Brand experience activities: Crazy Triangle will organize brand experience activities, such as decompression flash mobs, bar flash mobs, theme parties, music festivals and other related activities, as well as mountaineering, hiking, cycling and other linkage activities to immerse consumers and Feel the brand philosophy and the lifestyle it advocates.
4. Sustainable construction: Crazy Triangle will strengthen the life consensus with consumers and emphasize the brand by advocating sustainable use, such as wine bottle refurbishing household items, wine bottle flower arrangement methods, wine bottle second-hand paintings, etc. It is not only a beverage brand, but also a life companion and leader.

Product Images

Ingredients List Photograph

Launch Date

2024-3

Target Consumer

The young generation aged 18-30 who show off their true self

Weight/Volume per Pack

700ml

Price per Item

138元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 夜渠

Market Performance

无