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Product concept, highlights and added value

1. In terms of taste, it caters to the mainstream taste needs of the current young population, develops coffee flavors in a lightweight and popular direction, and also re explores the coffee Shitao sub category in craft beer
2. In terms of packaging, the product is sold through CVS, supermarkets and other shelves, highlighting the coffee flavor and attracting curiosity and coffee enthusiasts
3. We hope that consumers can feel the mellow aroma of coffee and the burnt aroma of malt during the slightly tipsy process when tasting this craft beer; Bringing Multiple Enjoyments to Taste
4. In the process of innovation, we have tried and adjusted the formula multiple times. Without adding flavorings and a large amount of coffee beans, we use the process to release the aroma of special malt coffee, ensuring that consumers can not be troubled by caffeine while feeling the aroma of coffee, and can enjoy it by drinking during the day and night.

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Please briefly describe how your product communicates with consumers

We have noticed that the current mainstream in the Chinese craft beer market is Belgian wheat white beer, German wheat white beer, and fruit beer, while other flavors are still niche products in the craft beer industry; We hope to provide consumers with more high-quality choices, rather than being forced or only able to choose common flavors by mainstream channels; At the same time, there are too many choices in the craft beer industry. Generally, craft beer consumers (non craft beer enthusiasts) do not have a high level of understanding of craft beer. Therefore, after referring to the current trend of young people liking mainstream flavors, we asked a professional research team to distribute a survey questionnaire to conduct flavor research among young people aged 20 and above. Among them, the novel flavor that consumers are most interested in is coffee flavor, followed by tea beer direction; After receiving the results internally, we developed in two directions simultaneously, went through multiple rounds of sampling and internal and external blind testing, and ultimately chose to withdraw from this coffee Seito beer.

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Ingredients List Photograph

Launch Date

2024-1

Target Consumer

Young consumers over 20 years old who are interested in coffee and craft brewing; Enthusiastic pursuers of coffee products; A hunter for novel flavors.

Weight/Volume per Pack

650ml

Price per Item

16元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China's entire region

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS