Company Website
www.guangchekq.com
Company Introduction
Guanche (Shanghai) Technology Co., Ltd. was established in 2023 and adheres to the brand concept of "locking freshness and guarding health". Committed to the exploration of high-end cherished water sources. Anchoring the world's three major sources of gold mineral springs - Changbai Mountain (southern foot - Huilong Spring), direct mining of deep rock formations for natural drinking mineral water. Guanche Technology has leading light-proof film technology, antioxidant preservation technology and strict production supervision and guarantee system. The company spent 100 million yuan to build the first high-end boxed water in China, and cooperated deeply with Hongbaolai mineral water to build a 300,000-square-meter mineral water plant. Using Guanche Technology BIB light-avoiding and fresh-locking technology, consumers can get natural fresh water.
Product concept, highlights and added value
The packaging design of Guanche Mineral Springs cleverly uses blue as the main color, aiming to deeply connect and vividly present the characteristics of mineral water that is pure, deep and closely connected with nature. Blue symbolizes the infinite ocean and the clear mineral springs hidden deep underground, implying the depth and purity of the water source, and instantly evokes the natural association of consumers with high-quality mineral water. In order to show this unique sense of value, the designer has ingeniously constructed a super symbol with rock formations and water droplets as the core on the packaging. Through the three-dimensional and layered design techniques, the rock elements are expressed, which not only reproduces the long process of mineral water precipitation and formation in the underground rock formations over the years, but also highlights its unique water source attributes and excellent quality of Changbai Mountain. The smart water drop graphic implies fresh vitality and a continuous source of life, reflecting the vitality and vitality of Guanche Mineral Spring. The whole symbol expresses the freshness of the water seeping down from the rock formations, highlighting the concept of harmonious coexistence between man and nature.
Product Images
Please briefly describe how your product communicates with consumers
The packaging design of Guanche Mineral Springs cleverly uses blue as the main color, aiming to deeply connect and vividly present the characteristics of mineral water that is pure, deep and closely connected with nature. Blue symbolizes the infinite ocean and the clear mineral springs hidden deep underground, implying the depth and purity of the water source, and instantly evokes the natural association of consumers with high-quality mineral water.
Guanche Mineral Spring adopts BIB physical fresh-locking technology, which can ensure that the mineral water is fresh-locked, and every time consumers open the faucet to receive water, it is as fresh as drinking from the water source. In order to show this unique sense of value, the designer has ingeniously constructed a super symbol with rock formations and water droplets as the core on the packaging. Through the three-dimensional and layered design techniques, the rock elements are expressed, which not only reproduces the long process of mineral water precipitation and formation in the underground rock formations over the years, but also highlights its unique water source attributes and excellent quality of Changbai Mountain. The smart water drop graphic implies fresh vitality and a continuous source of life, reflecting the vitality and vitality of Guanche Mineral Spring. The whole symbol expresses the freshness of the water that seeps down from the rock formation, and at the same time, it is also explained through the copywriting of "BIB box in bag physical lock freshness", implying that Guanche directly extracts deep mineral springs from underground, and uses BIB physical fresh lock filling and packaging to lock the fresh mineral water quality of Changbai Mountain.
Through the in-depth integration of packaging and product characteristics, Guanche Mineral Spring not only conveys the brand positioning of high-end mineral water, but also highlights the brand concept of harmonious coexistence between man and nature.
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
People who pay attention to the quality of life, use mineral springs as guest water in business occasions, groups that pay attention to the health of family drinking water, and groups that conveniently receive water for outdoor camping
Weight/Volume per Pack
9.68L
Price per Item
￥110/箱
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
North China and Northeast China are key markets
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 母婴月子会所，汽车终端店体验中心
Market Performance
The official launch from January 11, 2024 to February 27, 2024, the sales data is less than 2 months, so it is inconvenient to disclose