Company Website

www.ycsygoat.com

Company Introduction

Founded in March 2018, Zibo Yangchun Sanyue Dairy Co., Ltd. is a comprehensive enterprise integrating the production, research and development, sales and logistics of liquid goat milk. The company introduces international advanced equipment, designs according to GMP requirements, standardized production, and electronic monitoring of the whole process. The company takes science and technology as the guide and talents as the foundation. Introduce the world's advanced dairy production lines from France, Sweden and Germany, set the international advanced technology and technology in the park, and cooperate with well-known industry experts and scientific research institutions at home and abroad, constantly propose new topics, develop new products, and continuously improve the innovation ability of enterprises.

Product concept, highlights and added value

Concept: This product is one of the first high-end sour goat milk products in Yangchun Sanyue. Yangchun Sanyue focuses on "healthy nutrition", in the form of goat milk as the main material on the basis of flavor fermented milk with other fresh pure juice, positioning as a comfortable tender and smooth "characteristic yogurt". The base of sour goat milk ensures that this series of products still has the characteristics of "healthy, natural, clean and high nutrition" in Yangchun Sanyue. At the same time, the fresh fruit ingredients added are also minimized and minimally added, making the product not only delicious but also healthier than sour goat milk. Highlights: Strawberry raw materials are all hand-selected, waiting to be picked after being fully mature in nature, with a minimalist process to make natural fruit juice, 0 preservatives, 0 sugar, 0 added flavor, 0 added color, "delicious like picked", reducing the real flavor of fruit. Each cup of the product is 100g, and on the basis of ensuring the flavor of fermented milk content, juice is added to the maximum. In addition to the high concentration of pure juice, the new product also contains high-quality original goat milk protein nutrition. The protein content in the product is nearly 40% higher than the national standard, and it can also achieve high-quality protein nutrition supplement while delicious. The probiotic content in the product is 100 times the national standard content, helping digestion and promoting absorption, and the effect is good.

Product Images

Please briefly describe how your product communicates with consumers

1. Packaging design: This product adopts laser printing technology in packaging design, and uses strawberry illustration and goat milk illustration on packaging to show the difference in yogurt flavor. The advanced color matching and illustration style make the strawberries more realistic, and also enhance the experience of consumers that the yogurt is full of real strawberries. 2. Text description: In the design of this product, the method of "strawberry juice added amount" and "raw goat milk added amount" are used to show the real situation of the product. We do not want the product to leave consumers with the feeling of "artificial fruit taste", but hope that consumers can intuitively feel the product as if they are eating real fruit. 3. Marketing and publicity: This product focuses on the health concept of goat milk fermentation and pure juice, with all kinds of product promotion activities, so that consumers can directly feel the charm of the product. 4. In terms of publicity, carry out "industrial tourism", so that consumers can have more direct contact with the processing production line, company management and products, carry out the theme communication and activities of "Spring into the orchard to pick yogurt" online and offline in the spring season from February to May, create the fresh feeling of picking fresh fruit in the orchard and eating it now, and show consumers the natural and real fruit fragrance in the products. Let everyone enjoy the delicious natural fruit yogurt.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

Urban fashion youth who have high requirements for dairy products and quality of life, pay attention to exquisite life, high quality, and pursue a healthy lifestyle.

Weight/Volume per Pack

200克

Price per Item

12.5元/盒

Storage requirements

冷藏（0-4℃）

Marketing Area

Northeast China, North China, Central China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS