Company Website

www.baixiangfood.com

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.

Product concept, highlights and added value

1. Natural and delicious taste: jointly developed with Chinese chefs, the original soup content exceeds 40%, and the natural and delicious taste comes from the ingredients themselves; Innovative Chinese style home atmospheric pressure stewing process, supplemented by sweet white radish simmered slowly over low heat for 6 hours, locking the flavor and nutrition of ingredients into every drop of soup; Authentic selection of side dishes, including beef slices, radish slices, coriander, and garlic sprouts, using FD freeze-drying technology, resulting in a full and plump taste; Solve the pain points of excessive additives in fast food products.
2. Strong and smooth taste: After two years of research and development, "straight " Lamian Noodles technology (patent number: ZL 2018 2 1407814.7), low-temperature fried bread, 0 trans fatty acid delicious and healthy.
3.Tixiang Spicy Oil Pack: catering to taste enthusiasts, the product contains a selection of high-quality chili varieties from both domestic and foreign markets, with four types of chili peppers supplemented by more than 10 secret spices such as onions, scallions, ginger, and coriander. Carefully proportioned, the hot and fragrant chili peppers fully stimulate the aroma and color, spicy but not dry, and the aroma is mellow.
4. Balancing peace of mind and health: The product contains 0 preservatives and 0 trans fatty acids. Upstream "clean" raw materials are strictly selected, and all raw materials do not contain preservatives or trans fatty acids. The raw materials are traceable, and multiple production processes are strictly controlled. Unnecessary additions are refused, which meets the needs of users who pursue taste and taste while also demanding health.
5. Packaging innovation and upgrading: Innovative 8-sided self standing bag packaging, with a straight bag shape to improve the fragility of traditional bagged instant noodles, breaking away from the association of cheap and low satisfaction of instant noodle products. The bright Chinese color scheme meets the pursuit of quality and packaging aesthetics by young users.

Product Images

Please briefly describe how your product communicates with consumers

1. Consumers deeply participate in the product development process:
① Select the flavors that consumers like for development through consumer survey questionnaires and scientific flavor analysis Inviting consumers to participate in product development, evaluation, packaging design, and other processes, fully listening to their opinions and suggestions.
2. Product design should meet consumer needs as much as possible:
① The product formula and production process do not add preservatives or contain high levels of trans fatty acids. The original soup is added to meet the pain points of consumers with many additives in instant noodles, conveying the brand's product philosophy of "natural sincerity"
② The product uses innovative side dishes such as white radish, garlic sprouts, and real beef slices, and uses FD technology to lock in freshness and ensure taste. The high soup aftertaste of radish naturally freshens and sweetness solves the problem of single ingredients and flavors in instant noodles.
③ In terms of packaging presentation, the use of square barrels and eight self standing bags makes the product more textured and aesthetically pleasing, satisfying consumers' pursuit of quality and aesthetics.
④ Abandoning exaggerated food photography presentation methods, the soup color is clear and natural, conveying the sincere brand product concept of "what you see is what you get".

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

18-35 years old, pay attention to the quality of life, the pursuit of health of first-line students and white-collar workers.

Weight/Volume per Pack

118克、101克

Price per Item

袋装指导价6.9元/袋 桶装指导价7.5元/桶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

无。