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Baixiang ancient tree black tea

Beverage | Tea and Plant Drink

Baixiang Food Group

Company Website

www.baixiangfood.com

Company Introduction

Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.

Product concept, highlights and added value

Braisun’s Tea - Ancient Tree Black Tea, with its dedication in raw materials, craftsmanship and packaging, is committed to bottling truly good tea and making truly good Chinese tea.
Our tea comes from the core production area in the deep mountains of Yunnan, selected certified Premium Tea Leaves, with no blending of any secondary tea leaves or tea powder.
The technology adopts ultrasonic cold extraction technology, removing astringency and retaining aroma, the tea soup is bright deep red, the flavor is mellow and sweet, and the taste is lubricated and not astringent.
The bottle design is unique, the bottom of the bottle adopts the idea of tea cup, the overall shape corresponds to the water drop, together to create a super symbol. The color scheme is made of classical Chinese red, pearl, white and precious gold to reflect the simplicity and preciousness of traditional Chinese tea. The font comes from the ancient great calligrapher Yan Zhenqing, referred to as Yan Style. In addition, the Chinese brushstroke painting of mountains is added to reflect the deep mountains of Yunnan, where the tea originates from.

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Please briefly describe how your product communicates with consumers

Tea culture has a long history. Drinking tea is a need ingrained in the Chinese people. It is a healthy lifestyle and a state of affluence.
Starting from consumer demand, Braisun ancient tree black tea is committed to creating a pure Chinese tea for consumers.
Yunnan is the birthplace of tea trees, and there are precious ancient tea tree groups hidden in the deep mountains. According to consumer research, ancient tea leaves are recognized by consumers as a representative of high quality, so ancient tea trees have more natural value.
Black tea is very representative of Chinese tea varieties. Because of its fermentation process, which is different from other tea varieties, black tea is a fully fermented tea. In the late Ming and early Qing dynasties, China had mastered the fermentation technology of black tea. At that time, black tea had also become popular globally , and represented the Chinese wisdom.
Black tea has a more unique flavor, and according to traditional Chinese medicine, black tea is warm, which is more suitable for most Chinese people's physique. Braisun ancient tree black tea is a pure black tea that is more suitable for the physical constitution of most Chinese people.
The bottle shape not only highlights the sense of quality, but also emphasizes practicality and unique memory points. The bottle shape adopts the design of the tea cup at the bottom, with the symbol of water drop, and vertical lines on the side for a unique and differentiated visual effect. The bottle also has a comfortable and practical grip. The unique design can establish Braisun's own container symbol, continuously accumulate consumer recognition, and enhance the exclusive value of Braisun products.
The packaging has a high jumping out point with colors such as bright red, pearl white, and precious gold. It distinguishes itself from other products on the market and uses the calligraphy style of Yan Zhenqing's Yan style and traditional Chinese landscape painting of mountains to reflect quaint and rarity.
Whether in terms of ingredients or packaging, Braisun wants to create a unique high-quality Chinese tea.

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