Company Website
www.baixiangfood.com
Company Introduction
Baixiang Food Group, established in 1997, is a comprehensive food enterprise dedicated to producing and selling high-quality noodle products with the aim of enhancing the well-being of the people. Its product range includes instant noodles, dried noodles, quick fresh noodles, spicy instant snacks, and more. With 26 years of dedication to crafting excellent Chinese noodles, the company has received widespread acclaim from consumers. Additionally, the products cover categories such as flour, frozen foods, seasonings, beverages, etc., and the business scale continues to expand. As of now, Baixiang Food Group has established 12 high-quality noodle production bases nationwide, with more than 20 subsidiary companies. Its products are available in more than 30 provinces, cities, and autonomous regions across China, and are exported to 66 countries and regions worldwide.
Product concept, highlights and added value
Raw material highlights: The raw material source of the product comes from one of the three cold springs in the world: Kedong. The water has the following characteristics: 1. strong activity, more easy to be absorbed. Small molecules cluster water with half width less than 70 HZ. 2.natural weak alkaline, keep the body balance. Balance the body pH, discharge toxins, known as the "water of health". 3.it is rich in a variety of minerals. Rich in selenium, zinc, metasililic acid, metaboric acid and other 17 kinds of beneficial minerals to human body, easy to be fully absorbed by cells. 4.pure and pollution-free. Buried 350-1500 meters underground, with basalt rock layer barrier, pure and pollution-free. 5.bicarbonate, against all kinds of body fatigue. NaHCO3 (HCO 3-) / (mg/L) content 472-859 is better than the standard of drinking natural soda water, flow is stable. Packaging highlights: 1. The transparent bottle body and the transparent bottle signature are integrated, which not only improves the influence of the product shelves, but also conveys the pure "natural" interests of the white elephant soda water. 2. The volcanic pattern on the bottle tag is from deep to shallow, implying that the natural weak alkali of the product comes from deep volcanic rocks. The special printing process brings concave and convex touch, which makes the product hold more texture. 3. The words "Kedong" in the bottle and "Chinese geographical indication protection products" on the back indicate the advantages of high quality water source area of the products.
Product Images
Please briefly describe how your product communicates with consumers
With the awakening of consumer health awareness, China's packaging and drinking water market segment pattern is undergoing rapid changes, Increased consumer demand for "healthy, natural, functional", At the same time, due to the three-year epidemic and other reasons, It is expected that consumers' attention and demand for preventive care, self-protection, and maintaining physical and mental health will be more intense in the next two years, At the same time, after communicating with consumers, we found that consumers will pay more attention to the brand and water source when choosing packaged drinking water, And young consumers have gradually become the main force of mineral water consumption, And the number of household drinking water consumption customers is also increasing year by year, Baixiang have developed this product based on this consumer demand.
Product Images
Ingredients List Photograph
Launch Date
2023-10
Target Consumer
Health-oriented people aged 20-50 in cities
Weight/Volume per Pack
400mL*12、400mL*24
Price per Item
5元/瓶
Storage requirements
常温储存(Normal Temperature Preservation)
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel