Company Website

https://www.abbott.com.cn

Company Introduction

For more than 135 years, we've put science and innovation to work - From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply, our purpose is to make the world a better place by bringing life-changing health technologies to the people who need them. That’s our commitment to helping you live your best life.

Product concept, highlights and added value

Product highlights: On the basis of the original comprehensive nutrition formula containing 35 nutrients, the protein content of the new generation of Abbott Ensure Complete has been increased to 21.15g/100g, including 50% whey protein content, no added sucrose. The new generation of Abbott Ensure Complete can be used not only as a nutritional supplement to the daily diet, but also as a single source of nutrition. At the same time, the packaging adopts a high cover design, which is more convenient and consumer experience.
Begin with the End in Mind, product formulations were innovated based on the nutritional needs of elderly and sick people in clinical medicine. Because of their special physiological conditions, elderly people and people with diseases often have higher protein requirements than healthy adults. Based on the extensive clinical demand feedback and the nutritional intake gap data of the Chinese population, Abbott has innovated to develop a protein content higher than the market level, 100% high-quality protein, up to 21.15g / 100g, containing three high-quality animal and plant proteins (whey protein, casein and soy protein) combination. Two cups a day can help make up for the gap in the average daily protein intake of elderly Chinese. The ratio of essential fatty acids is optimized, and the ratio of linoleic acid to alpha-linolenic acid is about 8:1, which is in line with the recommendations of the Food and Agriculture Organization of the United Nations (FAO). At the same time, the formula also improves the nutrient content of vitamin A, vitamin D, vitamin C, vitamin B1, vitamin B2, niacin, mineral calcium, magnesium, zinc, selenium and dietary fiber according to the nutrient intake of the Chinese elderly population, to help better make up for the nutritional intake gap of the target population.
Innovative process: 1) Innovative emulsification technology of the active lipid system can optimize the delivery mode of fat-soluble nutrients in the intestinal environment, which helps to improve the bioavailability of fat-soluble nutrients, so that they are more easily absorbed by the human body after consumption. 2) The product is sprayed and dried by wet fusion process, with uniform nutrient distribution and stable quality. 3) The residual oxygen content of the package is not higher than 2%, more stringent than the national standard requirements (3%)
Adjust the taste and pay attention to the preferences of Chinese consumers. Chinese elderly people generally prefer the taste of the list, and there are more health concerns about white sugar, so Abbott Ensure Complete formula is light taste; Do not add white sugar to eliminate consumer health concerns.

Product Images

Please briefly describe how your product communicates with consumers

Based on the nutritional health status of the elderly population in China and the insight of special protein supplement needs:
The combined prevalence rate of malnutrition and malnutrition risk among the elderly aged 60 years and above in Chinese communities was 41.2%.
More than half of elderly patients over the age of 65 in China are at nutritional risk when discharged from hospital.
About 50% of the elderly in China have insufficient daily protein intake, with a daily protein intake gap of about 20g/ day.
Abbott Ensure Complete has been upgraded to 21.15g/100g protein content, with 13g protein per cup, while retaining the full nutritional formula. Two cups will make up the daily protein gap; Moreover, considering the choice preference of consumers' taste and the problem that there are many lactose intolerant Chinese adults, the product does not add sugar and lactose. At the same time, in order to facilitate the use of consumers, the packaging has also changed to a high-cover packaging form.

Product Images

Ingredients List Photograph

Launch Date

2024-3

Target Consumer

People over 60 years old who need comprehensive nutritional supplements due to physical frailty or postoperative disease

Weight/Volume per Pack

900g

Price per Item

298元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 医院&药店 Hospital & Drug Store