Company Website
https://www.samyangfoods.com/chn/index.do
Company Introduction
Samyang Food was established in 1961, upholding the corporate spirit of "integrity and credit," and ranks second in market value among Korean food enterprises. In 2012, the "Samyang Buldak Ramyeon" brand was innovatively launched, with a cumulative global sales volume reaching 6.6 billion servings. In 2021, Samyang Food China was established, offering a rich range of product lines including Buldak Ramyeon, Ramen, Jajangmyeon, non-fried healthy, and sauce series. Currently, China has become an important overseas market for Samyang, accounting for 30% of the group's overseas sales. To fully ensure food safety for Chinese consumers, Samyang Food China has specially introduced a series of measures including the "five-fold guarantee" commitment, allowing consumers to enjoy every bite of delicious food with confidence.
Product concept, highlights and added value
Samyang Food has drawn inspiration from global spicy flavors to meticulously create the all-new MEP soup noodles series. This innovative move stems from a precise understanding of market demands and in-depth exploration of product innovation. Chinese consumers have a special preference for Korean-style and Southeast Asian-flavored soup noodles. Samyang Food skillfully blends the spicy and fresh flavors of Southeast Asia with Korean-style tastes, delivering an extraordinary gustatory feast for consumers.
The Garlic Chili Prawn flavor in the MEP soup noodles series subtly combines the deliciousness of shrimp and clams, with the slight tang of lime intertwining with the rich aroma of roasted garlic, creating a layered taste that is unforgettable. This new product is imported from Korea in its original packaging and has undergone rigorous inspection to ensure exceptional quality and authentic taste. The specially designed 80g Slim Noodle small portion pack not only satisfies palatal demands but also aligns with the philosophy of young consumers pursuing a refined lifestyle. Whether for home consumption, office lunches, dining out, midnight snacks, afternoon tea, or as a snack in various consumption scenarios, it easily meets consumers' diverse needs.
On a cold winter night at home, a steaming bowl of MEP soup noodles series becomes the perfect choice for a midnight snack. The zesty citrus and spicy flavors instantly awaken the taste buds, bringing warmth and joy. During a short lunch break on a weekday, simply cook a bowl of MEP soup noodles series quickly. The sour and refreshing taste brings a burst of freshness, while the spicy flavor acts like a warm current, gently flowing over the tip of the tongue, dispelling fatigue and rejuvenating you instantly.
The launch of the MEP soup noodles series marks another significant breakthrough for Samyang in its soup noodle product line, further demonstrating its diversified innovative concept and exceptional quality. Samyang Food will continue to introduce more globally inspired flavors of soup noodle products, constantly enriching and broadening its soup noodle product line, and bringing consumers even more delicious options.
Product Images
Please briefly describe how your product communicates with consumers
In terms of product research and development, design, and marketing activities, Samyang Food has been meticulously planned to meet consumer needs and individual attitudes. Targeting the Gen-Z demographic's love for novel experiences and sharing, the MEP series has carefully blended authentic Southeast Asian flavors in its product taste to cater to their diverse dietary needs. In terms of marketing strategy, the MEP series is sold through popular e-commerce platforms such as TikTok, xiaohongshu, and Tmall, ensuring coverage of the main consumption channels for young people. Additionally, Samyang Food plans to recruit 500 new product experience officers to further engage with and actively embrace the young consumer market. At the China Food & Drink fair and the CIIE, the tasting area of the MEP series attracted a lot of consumer attention, with everyone enthusiastically lining up to try the product and actively asking about the product's launch time. Consumer feedback on the MEP series has been extremely positive, praising it as having "authentic Southeast Asian flavors, as if you're in Thailand," "sour and spicy, addictive," and "a little happiness in winter, the soup is refreshing," showing a high level of recognition and anticipation for the MEP series.
Product Images
Ingredients List Photograph
Launch Date
2024-12
Target Consumer
The Gen-Z demographic, who love to try new things and share experiences.
Weight/Volume per Pack
80g * 5 packs * 8 packs per box
Price per Item
Regular price: 28.8 yuan/5 packs
Storage requirements
Normal Temperature Preservation
Marketing Area
China
Distribution Channels
E-commerce