Company Website

无

Product concept, highlights and added value

Hyperglycemia is the most prevalent chronic condition today. According to the 2021IDF Global Diabetes Map (10th Edition), the incidence of diabetes in China has increased by 56% from 2000 to the present! According to the Report on Nutrition and Chronic Disease Status of Chinese Residents (2020), the prevalence of diabetes among residents aged 18 and above in China is 11.9%. Diabetes prevention and treatment programs in various countries, diet control is the most important way. The taste, low glycemic properties and reasonable price are the prerequisites for the popularization of sugar-control foods. Taste and price are precisely the pain points that the so-called sugar-control food is difficult to solve.
The R&D team of Slow Food has utilized its proprietary intellectual property rights to process low-glycemic raw materials and transformed a series of traditional high-glycemic snacks and treats. This Slow Sugar Meat Floss Twist, innovatively utilizes the flourless and sugarless Slow Sugar Powder raw materials to replace traditional flour, avoiding the rapid glycemic rise of fast-digesting carbohydrates in the body; with the sugarless chicken meat floss, the whole product meets the national standard of sugarless; in addition, the compound dietary fiber in the raw materials can lock the fat and reduce the excessive calories brought by fat. The texture of this product is no different from ordinary twist, even more crispy and delicious. Through self-produced core raw materials and supply chain optimization, the terminal price is more reasonable. One month after its launch, it rushed to the second place in the category of Jitterbug twist, with a user repurchase rate of more than 30%.

Product Images

Please briefly describe how your product communicates with consumers

The perception of sugar-control users is gradually upgraded from low-sugar and sugar-free (no sugar) to low-glycemic. For carbohydrate snacks, the biggest psychological burden for these users is the postprandial glycemic rise. The fast-digesting carbohydrates in traditional snacks mainly come from wheat flour and sugar, which will be quickly converted into blood sugar after intake, bringing a burden to people with high blood sugar; in addition, the rapidly rising blood sugar is more easily converted into body fat, which will also bring a burden to people with weight management.
Slow Sugar High Fiber Meat Loaf Twist is developed by the Slow Tong Full R&D team for the sugar-control population, and it achieves the purpose of consumer communication through five levels on the packaging: 1. The labeling next to the product name and product name reflects the core selling point, i.e., Slow Sugar represents the significance of slow-digesting carbohydrates and slow-raising of sugar, while the labeling of zero-sugar and zero-added flour represents the removal of fast-digesting carbohydrates and has a general cognition of sugar-control users; 2. Zero trans fatty acid is the health qualifying line for this type of fried product. Zero trans fatty acid is the health qualification line of this kind of fried products, which is also the point that all users care about; 3. For weight control, fitness and other marginal core users, high protein, high fiber is a plus, compared with the traditional twist, which significantly improves the nutritional value; 4. The use of chicken meat floss and the addition of more than 30%, because chicken compared to pork, fat and cholesterol is much lower, but also the meat that healthy people like; 5. The core patents in the back of the label information The hint of the core patent in the label information on the back of the product gives users a more professional trust endorsement.
Adopting cans, compared with bags and boxes, can provide a better view when consumers open the package, and the small twists hidden in the fluffy meat floss will stimulate the user's great appetite.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

Glycemic control customer, pregnant women, weight management users

Weight/Volume per Pack

180克

Price per Item

29.9元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce