Company Website

https://www.amway.com.cn/

Product concept, highlights and added value

Nutrilite has launched a local version of soybean phospholipid vitamin E powder, designed to meet the needs of cardiovascular health and liver protection. Combined with the "phospholipid+VE dual effect technology", it provides an efficient emulsified oil solution in a powder form that is more convenient and versatile to consume. Suitable for daily blood lipid clearance and liver protection needs, providing convenient nutritional support for the whole family.

Different from other products with the same ingredients on the market, the advantage lies in:
1. The "dual effect technology" in terms of ingredients can protect the lecithin component from oxidation, allowing the ingredients to achieve higher efficacy during consumption, creating a lecithin superhero with a vitamin E protective cover, achieving the core functions of "vascular cleaner" and "liver protective umbrella", expanding the two major effects of skin moisturizing agents and brain boosting nutrients, and providing support for the health of the whole family.
2. Considering the cardiovascular demand population, there are certain restrictions on sugar intake control. A low sugar formula has been upgraded and formulated, which reduces sugar by 93% compared to the old version, reducing the burden on consumers.
3. In the form of easily soluble powder, it has a better taste and reduces the feeling of "taking medicine". It can be paired with drinks and breakfast, adapting to diverse and family shared use scenarios, and improving the pleasure of consumption.

More importantly, Nutrilite provides the "Blood Vessel Three Swordsmen" nutritional solution for the three high population, with Nutrilite soybean phospholipid vitamin E powder as the core, helping consumers reduce the burden on their blood vessels, liver, and psychology. They care for themselves and their families.

Product Images

Please briefly describe how your product communicates with consumers

There are two main core strategies for communicating with consumers:
① Creating an IP spokesperson for 'Lecithin Superman'
Upgrade the original animated image of "soybean phospholipids" to a character setting, friendly and cute IP "spokesperson" - Lecithin Superman, effectively transforming complex and restrictive efficacy mechanisms into more intuitive and understandable content, and completing three major marketing missions:
-Deepen the understanding of selling points: By vividly and interestingly interpreting core selling points and mechanisms such as "dual effect technology" through personified content, the difficulty of understanding can be reduced.
-Enhance recognition: endow its spokesperson with a unique identity, deepen the product imprint, and help lecithin powder stand out from a variety of products.
-Enhance loyalty: As a caregiver, convey product value, bridge the gap with consumers, and establish emotional connections with consumers through IP peripherals to enhance product affinity and favorability.

② Develop a visually appealing communication theme:
Given the limitations of regulations on the expression of functions such as "clearing blood lipids", the core function is transformed into a more intuitive and easy to understand expression, and the dissemination theme is established as "dual effect degreasing, low sugar zero burden". It is more recommended to understand and make it more vivid and easy to remember

Product Images

Ingredients List Photograph

Launch Date

2023-10

Target Consumer

The core is the population with maintenance needs for blood vessels and liver, and the entire population who hope to supplement lipid nutrition on a daily basis.

Weight/Volume per Pack

420g

Price per Item

630元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

其他销售渠道 安利云购商城