Company Website

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Company Introduction

The "Zhe Yi Jia" brand, founded in 1986, is a time-honored enterprise in Huzhou, a local intangible cultural heritage, and the company possesses "HACCP" and "ISO9001" quality management system certifications. Building on the foundation of traditional alcohol research and development, the company has launched a variety of fruit-flavored wines based on rice wine, evolving into an enterprise with categories such as yellow rice wine, rice wine, fruit wine, and white liquor. Zhe Yi Jia is committed to perfectly integrating traditional brewing skills with modern beverage concepts, adhering to quality and continuous innovation. As a domestic veteran brand, it is deeply loved and trusted by consumers. Zhe Yi Jia upholds its original intention, brews with heart, promotes Chinese rice wine culture, and aims to make the world fall in love with Chinese rice wine!

Product concept, highlights and added value

Product Concept

Fusion of Tradition and Innovation:Zhe Yi Jia Yangmei Sparkling Rice Wine combines the traditional brewing process of rice wine with the innovative concept of modern sparkling beverages, providing consumers with a drinking experience that is both traditional and modern.
Health and Naturalness: The product selects natural ingredients, including the famous fresh Zhejiang red bayberries, glutinous rice from the Taihu Lake basin, water from the Moganshan water system, and traditional brewing techniques, emphasizing health and natural quality.
Highlights

Unique Taste: Combining the sour and sweet taste of red bayberries with the refreshment of rice wine and the lightness of bubbles, it creates a unique flavor while maintaining a low alcohol content (6%), suitable for a wider range of people to enjoy.
Sparkling Innovation: Unlike traditional rice wine,Zhe Yi Jia Yangmei Sparkling Rice Wine incorporates sparkling elements, providing a more lively drinking experience and satisfying the needs of many sparkling beverage lovers.
High-Quality Ingredients: Using the fresh juice of about 13 red bayberries ensures that each bottle of wine contains a rich aroma of red bayberries.
Added Value

Cultural Value:Zhe Yi Jia Yangmei Sparkling Rice Wine is not just a beverage but also an embodiment of tradition and Jiangnan (south of the Yangtze River) culture. As one of the traditional cultures of China, rice wine, combined with the unique fruits of the Jiangnan region, adds double cultural value to the product.
Packaging Design: The product's packaging design is exquisite, with a bright red color and high aesthetic appeal. The delicate 290-milliliter capacity is not only convenient for carrying but also perfect for a single serving, making it suitable as a gift or for special occasions.
Health Benefits: According to "Compendium of Materia Medica," red bayberries are named so because "they resemble willow seeds in shape and have a taste similar to plums." They have various medicinal values, including quenching thirst, harmonizing the five organs, cleansing the intestines and stomach, and eliminating irritability and foul odors. Additionally, red bayberries are rich in vitamin C and anthocyanins, which have antioxidant effects. The combination of red bayberries and rice wine complements each other, enhancing the health benefits of the product.

Product Images

Please briefly describe how your product communicates with consumers

1.Research and Development: With the core focus on meeting consumer needs and promoting Chinese rice wine culture, we adhere to the principle of zero addition of artificial flavors, pigments, and preservatives, pursuing health, freshness, and unique taste. The product combines yangmei with rice wine and bubbles to create a fresh and unique drink. Each bottle contains the fresh juice of about 13 yangmei fruits, not only meeting consumers' pursuit of a fresh taste but also providing a rich flavor profile. Using rice wine as the base, we aim to introduce young people to Chinese rice wine and make it appealing to them. The bubbly element caters to Generation Z, while the cold-fill process preserves the aroma and nutrients of yangmei, resulting in a delicate and mellow taste.

2.Packaging Design: Starting from consumer aesthetics, the transparent glass bottle showcases the bright red and clear wine liquid. The label is simple and stylish, complemented by a striking yangmei pattern, making it both beautiful and elegant, and easy to recognize.

3.Marketing Activities: Centered on consumer experience, we fully consider the feelings and experiences of consumers. We establish close interactions with consumers through a combination of online and offline methods. Online, we use social media platforms for brand matrix promotion, product display, seeding, influencer marketing, and promotional activities to increase exposure. Offline, we participate in food exhibitions and fairs to showcase product features, attract consumers for tasting and purchasing, and enhance brand recognition and loyalty.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Young demographic, fond of fashion, high aesthetics, mild intoxication, and traditional culture, especially women, who prefer low-alcohol, healthy beverages

Weight/Volume per Pack

290ml

Price per Item

12.9元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Market Performance

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