Company Website

https://www.pepsico.com.cn/

Company Introduction

PepsiCo's mission is "More smiles in every bite; our delicious and nutritious products and unique brand experiences create joy for every employee and consumer."
Upholding the concept of "Positive+", PepsiCo aims to become a global leader in the snack food and beverage sectors. We pursue

Product concept, highlights and added value

For decades, the dominant rice cracker products available on the market are still from 20+ years ago, indicating a vast potential for innovation. Based on insights into Chinese local consumers, we designed a comprehensive 0-additive rice cracker. From the aspects of formula, production process, packaging design, to shelf-life study, we conducted 100+ rounds of prototypes and two several consumer tests. Eventually, we simplified the rice cracker recipe from 10+ ingredients commonly used in the market to only 4. Finally, the highly innovative and influential product, Clean Label RC, was successfully launched in market. We design our product to guide consumers living healthy and Rice raw taste.

Product Images

Please briefly describe how your product communicates with consumers

We have an accurate understanding of the long - term unmet needs of consumers in the rice cracker market: a healthy rice cracker with 0 additives. Starting from this demand, we have designed a product with 6 zero additives, limited ingredients by reducing the variety of ingredients.
In terms of packaging design, we have also considered the features of delicious and additive - free products. The packaging is clear and eye - catching on the shelves, standing out prominently.
In terms of marketing, we have carried out comprehensive product education on social media (including Douyin, Xiaohongshu, etc.) for the target group. Delicate mothers have pain points such as choosing snacks for their families and themselves that are clean, light - burdened, and more reassuring. We accurately promote the product for pre - meal, small - hunger occasions, and create the first wave of market launch for the new product. As a result, it has become the top - searched item in its category on Douyin.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Delicate mothers

Weight/Volume per Pack

80g

Price per Item

5.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Five - Dimensional Authentic Data Authoritative Selection January 2025; JD Gold List, Puffed Food Category, TOP 1
Puffed Food Rising Stars List, Hema, TOP 1