Company Website

无

Company Introduction

RISHIJI is a lifestyle brand with food as its keyword, which insists on conveying the brand feeling of "warm healing" and creating a healing life experience.

In 2013, we launched our first food video under the name "RISHIJI", same as the brand name. A group of people, a cat, using food as the main line of emotional communication, we keep recording ordinary and warm life throughout past 10 years. And our video series have brought warmth and healing feeling to over 71 million people so far.

In 2018, our own e-commerce platform "RISHIJI Lifestyle Store" was launched to provide consumers with more comprehensive and accessible life solutions.

Product concept, highlights and added value

1. A hot pot soup base combining both sauce and kidney bean packs.
It uses Guizhou chili powder and red sour soup, simmered with Xinjiang kidney beans, pork, ham, and yellow soybean paste for a rich, beany aroma and a soft, grainy texture. The velvety beans cling beautifully to all hot pot ingredients, coating them with a luscious sauce.

2. Triple authentic ingredients for a true Guizhou taste.
We recommend our customers to dip in chili powder before eating. On top of the hot pot itself, the chili powder brings third touch, recreating the authentic dining style of Guizhou’s kidney bean hot pot.

3. A great food to pair with rice.
The beans grow increasingly tender and creamy the longer they cook. After the hot pot meal, scoop a spoonful to serve as a savory rice sauce.

Product Images

Please briefly describe how your product communicates with consumers

Consumer Insights:

1. Guizhou cuisine has become a popular trend in recent years. Last year, RISHIJI launched a Guizhou-style red sour soup base that received rave reviews. The kidney bean hot pot is another representative local hot pot from Guizhou, which differs from the red sour soup hot pot with its mildly spicy, rich, and savory flavor that is highly recognizable.

2. In the video “Guizhou Wedding Banquet” released in early 2024, the kidney bean hot pot appeared and was well-received by many viewers, establishing a certain level of awareness.

3. Traditional kidney bean hot pot preparation is complex. We simplified it into two ingredient packs, allowing users to easily recreate authentic Guizhou flavors at home.

Packaging and Usage:

The product consists of a sauce pack and a kidney bean pack, with a total weight of 400g, which can be used to prepare a whole pot of soup, satisfying the dining needs of 2-4 average consumers.

Marketing Activities (continued):

1. The product highlights two selling points: “real kidney bean added” and “a great food to pair with rice”, making it our first hot pot base product that includes real ingredients.

2. In addition to being used for hot pot, it can also serve as a seasoning for stir-fries or a sauce for mixing with rice. This multi-use feature helps users save on meal prep considerations.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Young people aged 20-35 who live in first- and second-tier cities, especially office workers and kitchen greenhands who want to try cooking but lack cooking experience. Furthermore, people who like to try new flavors and are interested in Guizhou food culture.

Weight/Volume per Pack

400g（酱料包200g+芸豆包200g）

Price per Item

23.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China Mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

Since its launch in September 2024, this new product has seen online platform sales exceed 80,000 boxes.