Company Website

https://www.mengniu.com.cn

Product concept, highlights and added value

Precise Positioning and Demand Insights:
Addressing the pain points of the 660 million lactose-intolerant individuals in China, Prebiotics Lactose-Free Milk effectively achieves 0 lactose through EHT enzyme hydrolysis technology, allowing those with lactose intolerance to enjoy the nutritional benefits of milk without worry.

Functional Innovation:
Promoting Gut Health: Building on the Soft Milk foundation, we’ve specially added prebiotic ingredients aimed at balancing gut flora, boosting immunity, and enhancing nutrient absorption, while supporting digestive health and catering to consumers' new demand for improved gut function.

Scientific Formulation and Process:

Scientific Ingredient Adjustment: Starting from scientifically selected ingredients, we combine rigorous research and formulation adjustments to achieve a perfect balance between milk smoothness and gut health benefits.
Nationally Patented EHT Enzyme Hydrolysis Technology: This technology breaks down lactose while preserving milk's nutritional value and reducing gastrointestinal irritation, enhancing the overall quality of the product.
Continuous Product Iteration and Innovation:
From Soft Milk to Prebiotics Lactose-Free Milk: Based on the successful “Soft Milk” concept, we continually innovate our product line by launching Prebiotics Lactose-Free Milk, enriching our product offerings and solidifying our brand’s leading position. In 2024, Three Little Calves’ Prebiotics Lactose-Free Milk was recognized as a “National Consumer Industry Iteration Case of 2024” by People’s Daily Online and awarded the “Super Product” title by the Super Product Organization. The endorsement from authoritative domestic and international review bodies strengthens Three Little Calves' commitment to leading the way in product iteration and innovation.

Comprehensive Market Promotion and Brand Building:
Educational Initiatives on Smart Drinking: We collaborate with trusted platforms to educate consumers on lactose intolerance and gut health, establishing a solid foundation for promoting our new products.

Together, these elements create the unique competitive edge of Prebiotics Lactose-Free Milk in the market. While fulfilling consumers' demands for high-quality, functional milk, we also provide valuable insights and guidance for the innovative development of the dairy industry.

Product Images

Please briefly describe how your product communicates with consumers

Positioning and Insights:
According to the national survey on lactose intolerance, around 660 million people in China struggle with lactose intolerance or suspect they might be, making it difficult for them to get nutrition from regular milk. The "2023 Report on Gut Issues and Probiotic Consumption in China" reveals that 90% of people face digestive problems. With a keen insight into the lack of suitable products in the market, Three Little Calves has zeroed in on the pain points of this audience, launching Prebiotics Lactose-Free Milk. As an advanced offering in the Soft Milk series, this product is not just about addressing lactose intolerance; it’s crafted with a deep understanding of gut health, designed to be friendly to the digestive system while strengthening it as well.

Tech-Driven, Science-Backed Formulation:
Three Little Calves' Prebiotics Lactose-Free Milk utilizes cutting-edge EHT enzyme hydrolysis technology to ensure the product maintains the 0 lactose of the Soft Milk series, all while preserving rich nutritional content and reducing digestive strain. The addition of natural prebiotics effectively regulates gut flora and enhances gut function. With innovation as our driving force, Three Little Calves continuously breaks barriers, contributing knowledge and strength to the growth of the dairy industry in China, ensuring every drop of milk embodies health and care.

Market Education on Smart Drinking:
Three Little Calves is steering the direction of market education with a focus on scientific drinking. We’ve partnered with Dingxiang Doctor to deeply explore the state of lactose intolerance, precisely positioning Prebiotics Lactose-Free Milk in the market. Together with nutrition expert Dr. Ma Guansheng, we released a blue paper on smart drinking, sharing new health concepts that lay the foundation for professional knowledge in this area. After 24 years of collaborating with leading internet platforms for in-depth assessments, we’ve reinforced market trust. Our "Smart Drinking Talks" series continuously delivers high-quality educational content to deepen consumer understanding. Three Little Calves is not just about the product; we’re committed to spreading health knowledge, driving industry progress, and reshaping the value perception of Prebiotics Lactose-Free Milk.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

Prebiotics Lactose-Free Milk is designed for those who are lactose intolerant or suspect they might be, as well as anyone with a sensitive stomach looking to boost their gut health.

Weight/Volume per Pack

200ml

Price per Item

48元/提 4元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

All over China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

Soft Milk series has officially sold over 200 million units across all channels to date.