Company Website
https://qianchajia.tmall.com
Company Introduction
Qianchajia is a handmade baking brand that truly adheres to zero added preservatives. Founded in 2009, it has always upheld the baking philosophy of "healthy, natural, and additive free". At present, Qianchajia has a large modern food factory of 4000 square meters, with over 200 production and resea
Product concept, highlights and added value
Shallow Tea Home Cheese Mooncake (Tea Cheese Duo Duo/Peach Blossom Yao Yao/Grape Wine/Full of Charm)
Original intention of research and development
Traditional mooncake flavors and forms are no longer able to meet the younger generation's pursuit of fresh and diverse dining experiences. We take it as our responsibility to inherit Chinese food culture, pay attention to the real needs of consumers, integrate modern creativity, and create this cheese mooncake. Finding the perfect balance between tradition and modernity, injecting new vitality into the mooncake market.
The ultimate fusion of tradition and innovation
1. Innovative appearance, captivating. Breaking the traditional circular stereotype of mooncakes, inspired by freehand landscapes in Chinese ink paintings, mooncakes are shaped into unique Chinese square shapes, with each mooncake resembling a condensed landscape painting, bringing a new visual enjoyment. Whether it's family reunions during the Mid Autumn Festival or social sharing among young people, they all have their own charm.
2. Incorporate fresh ingredients and innovate flavors. Abandoning traditional sweet and greasy fillings, fresh rainbow fruits such as peaches, mangoes, grapes, etc. are selected. After careful blending, their colors resemble rainbows after rain, adding a fresh and natural atmosphere to mooncakes and greatly enhancing their nutritional value.
3. Integration of Chinese and Western cultures, cultural fusion. Introducing high-quality French cheese, utilizing its rich milk aroma and delicate taste, blending with the sweetness of fruits to create a unique taste spark, bringing French romantic charm to traditional Chinese mooncakes.
4. Process upgrade, quality and temperature. Using low-temperature condensation technology, the nutritional content of fruits and the delicate taste of cheese are maximally preserved, ensuring that every bite can taste fresh and delicious. Strictly control the production process, ensure quality control from the source, and guarantee that consumers can eat with confidence.
5. Differentiated packaging, empathizing with user perception. In terms of packaging design, cheese is combined with traditional elements related to the Mid Autumn Festival, with cheese yellow as the main color tone and gold printing technology highlighting the quality. The portable pull-out light gift box design highlights the intention of giving full marks as a Mid Autumn Festival gift.
Product Images
Please briefly describe how your product communicates with consumers
Spontaneous dissemination market penetration
After preliminary market research, over 90% of young consumers have shown a strong interest in mooncakes with innovative flavors and unique appearances. In the trial sales event, the sales of cheese mooncakes far exceeded expectations and received high praise from many young consumers. The related topic discussion on social media continued to rise, and frequent explosive articles were produced, fully proving its huge potential in the young market.
In terms of marketing, it comes with a complimentary insulated tote bag and a customized dessert spoon, creating a refined sense of ceremony for one person to eat. It can also be used for social gifting, giving to girlfriends, and other good choices.
For members who purchase handmade cheese mooncakes, they can enjoy benefits such as doubled points, priority purchase rights, birthday discounts, etc. Regularly send personalized product recommendations and new product previews to members to enhance their loyalty and sense of belonging. In addition, exclusive tasting events or new product launches can be held for members to give them a special treatment.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
Young people aged 18-24 love fresh things, enjoy desserts, pay attention to the appearance and personalization of products, pursue health, and give gifts during festivals
Weight/Volume per Pack
160g
Price per Item
79元/盒
Storage requirements
冷冻（-18℃）
Marketing Area
线上销售
Distribution Channels
电商 E-commerce
Market Performance
In terms of marketing, it comes with a complimentary tote bag and a customized dessert spoon, creating a refined sense of ceremony for one person to eat. It can also be used for social gifting, giving to girlfriends, and other good choices.
At present, there are 50000 loyal fans in the private domain in terms of channels, with over 1000 ordinary Xiaohongshu bloggers and more than 100 Xiaohongshu KOLs, and deep cooperation with adults with millions of fans.
Sending this product as a year-end gift has received widespread praise! Private domain fan internal test, randomly select precise customers to taste, and unanimously give the highest evaluation!