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Product concept, highlights and added value

Background of Product Development
2023, plus a little taste in the fresh food platform insight into seafood, especially shrimp ingredients sales growth is very rapid, but the market can be cooked with shrimp ingredients together with the supply of the retort product is very little, so along the logic of cooking shrimp material to find the flavor, we saw the typhoon shelter fried shrimp is a restaurant is very popular dishes, so judging the consumer in the home want to restore the demand for the dish should be So it was judged that there should be a great demand for consumers to recreate this dish at home. On-line response was very good, in the major fresh food platform sales are also rising, in the market of the same type of product belongs to the status of a one-hit wonder.
Product positioning and development
1 - the design of the product form
The traditional typhoon shelter fried shrimp in the restaurant chef practice is the first frying pan fried and then stir-fried, we have insight into the young people at home in fact do not like deep-fried type of cooking, so we chose to separate oil packets and dry packets of the form in the product design. Through the design of quantitative oil seasoning packet, consumers can not need to add extra oil for frying on low heat, avoiding the high demand for cooking skills and waste caused by deep-frying. In the dry packet, the crispy golden breadcrumbs after adding seasoning are used to increase the user's palatability from the color and product form, and some consumers even think that the dry packet is better than the shrimp, and the overall user experience is upgraded in the dish.
2-Restoration of product flavor
For the process of product flavor development, the authenticity of the flavor and the degree of reduction are two core control elements. In the selection of flavor, we have searched more than ten popular restaurants, for the number of dry packets, the whole dish of ingredients and seasoning ratios, the amount of spicy flavor are the best evaluation to develop the standard; in the degree of restoration is also the same restaurant ingredients and technology to produce seasonings. We use fresh garlic in the oil packet to increase the garlic flavor, and add Yangjiang black beans, garlic crisps and red onions in the dry packet to restore the Hong Kong style flavor.

Product Images

Please briefly describe how your product communicates with consumers

Shelter Stir-Fried Shrimp, as the original retro-fit single product with added flavor, received enthusiastic feedback from the market upon its launch. Especially in the annual festival scene during the holidays, consumers like it even more because of its advantages of sharing, high sense of value and good flavor experience. In the product design through the double packet collocation, to solve the actual user experience of consumers in the high difficulty of deep-frying, oil waste of the pain points; at the same time in the taste through the addition of fresh garlic now fried, real Yangjiang black beans, Minnan red onions, etc. restore the authentic Hong Kong-style flavor!
In the process of flavor development, the authenticity of the flavor and the degree of restoration are the two core control elements. In the flavor selection, we have searched more than ten popular restaurants, for the number of dry packets, the whole dish of ingredients and seasoning ratios, the amount of spicy flavor are optimal evaluation for the development of the standard; at the same time in the degree of restoration is also completely the same restaurant ingredients and technology to produce seasonings. We use fresh garlic in the oil packet to increase the garlic flavor, and add Yangjiang black beans, garlic crisps and red onions in the dry packet to restore the Hong Kong style flavor.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Women aged 30-45, with young moms as the core demographic

Weight/Volume per Pack

160g

Price per Item

17.9/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

East China, South China, Central China, North China mainly

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 菜市场、社区超市、生鲜菜店、海外渠道等

Market Performance

Enterprise/brand main achievements or core strengths.
1.Online Jitterbug Seasoning Explosion List TOP1, offline channel growth rate of more than 300%
(Data source: Tiktok Seasoning Explosion List 2022, 2023 data; Taste Matters Enterprise Jushuitan ERP system)
2.No.1 in sales of Kanto Boiled/Sukiyaki/Kimchi Soup Seasoning on the whole network, with more than 13,000,000+ bags in explosive sales
(Data from Cicada Mom's cumulative sales ranking in July-December 2023; data from Jushuitan ERP system)
3. Covering Tmall, Jingdong, Pinduoduo, Tiktok, Kuaishou, Xiaohongshu, Channels and other core mainstream channels, the whole network of fans exceeded 3 million in 3 years, and Tiktok has created a variety of online pop-up products.