Company Website

无

Product concept, highlights and added value

The performance of the “Typhoon Shelter Fried Shrimp Seasoning” in the “Racer's Signature Dishes” series has been very impressive since it was launched, especially during the May Day, November 11th and Chinese New Year holiday periods, when the sales curve has seen a significant increase in the peak. Based on this good performance, we hope to develop another typhoon shelter star product that is suitable for festive occasions around the “holiday meal” scenario.
In social media research, Chili Chicken, as a visually striking “hard dish”, appears frequently at holiday gatherings, and its “drinking dish” attribute makes the dish more social and easier to promote during festivals and dinners.
As one of the classic Sichuan dishes, Chili Chicken is widely recognized and has great market potential, and is even more popular than Mapo Tofu on social media platforms. Users' willingness to replicate the dish is even higher than that of Fried Shrimp in the Typhoon Shelter, making it an ideal direction for new product development.

Product Images

Please briefly describe how your product communicates with consumers

During the product development process, two major pain points of home users in cooking spicy chicken were deeply analyzed and an effective solution was designed. Firstly, traditional spicy chicken is more difficult to make at home due to the need for deep-frying operation. In this regard, a special marinade packet was added to the seasoning, and starch ingredients were added to the formula to make the chicken better adsorb the starch when marinating, forming a dry and crispy shell, which can be fried with less oil without a lot of deep-frying to ensure a crispy texture.
Secondly, the use of a lot of chili peppers in the cooking process of Chili Chicken often makes users feel that it is a waste, and it is a pity that the chili peppers are not eaten. In this regard, the product adds more than 60% of your state's crispy chili peppers into the chili packet, so that the chili peppers can not only increase the aroma and color, but can also be eaten directly after cooking, and even become a more flavorful element of the meal than chicken, which meets the user's needs of avoiding waste and pursuing the reuse of food ingredients.
As a seasoning packet suitable for family dinners and holiday cooking, “Chongqing Spicy Chicken Seasoning” provides users with a brand new choice in terms of taste, convenience and fun through innovative formulas and optimized usage experience, which will be more attractive and socially interactive in future market promotion and holiday marketing.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

Women aged 30-45, with young moms as the core demographic

Weight/Volume per Pack

140g

Price per Item

17.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

East China, South China, Central China, North China mainly

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 菜市场、社区超市、生鲜菜店、海外渠道等

Market Performance

Enterprise/brand main achievements or core strengths.
1.Online Jitterbug Seasoning Explosion List TOP1, offline channel growth rate of more than 300%
(Data source: Tiktok Seasoning Explosion List 2022, 2023 data; Taste Matters Enterprise Jushuitan ERP system)
2.No.1 in sales of Kanto Boiled/Sukiyaki/Kimchi Soup Seasoning on the whole network, with more than 13,000,000+ bags in explosive sales
(Data from Cicada Mom's cumulative sales ranking in July-December 2023; data from Jushuitan ERP system)
3. Covering Tmall, Jingdong, Pinduoduo, Tiktok, Kuaishou, Xiaohongshu, Channels and other core mainstream channels, the whole network of fans exceeded 3 million in 3 years, and Tiktok has created a variety of online pop-up products.