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Product concept, highlights and added value
Unlike the industry's bottles and single bags of sukiyaki, our sukiyaki in the form of a box of two sachets to meet the use of more consumer scenarios, 1-2 people to eat with a bag, 2-4 people to eat with two bags, do not have to worry about one person to eat a bag of the amount of too much food can not eat and not good to save, and do not have to buy a big bottle at once if it does not taste good will be wasted.
In taste we especially learn the essence of Japanese soup pot, using bonito soup base, so that the taste of soup more mellow, and added beef bone broth, imitation of Kansai sukiyaki in the first frying meat meat flavor, so that our users can get a pot of authentic Kansai sukiyaki simply by adding water, and in order to adapt to the domestic taste, we especially reduce the sugar, the overall taste of the sweet, salty and fresh, tasty and not greasy!
And the use of 0 fat, 0 preservatives, 0 flavor formula, so that the fat loss crowd healthy people can also be assured to eat!
Product Images
Please briefly describe how your product communicates with consumers
In terms of packaging form and specifications, we observed the users who buy sukiyaki and their use of the scene, looking for consumers in the first and second tier cities to do in-depth qualitative research, as well as the use of a questionnaire in the form of quantitative research found that sukiyaki flavor both large and small family users there is a one-person food scene and sukiyaki party scene, the current market sukiyaki is very often designed for 3-4 people, resulting in one person eating a packet can not be used up but not easy to store. The current market sukiyaki is often designed for 3-4 people, resulting in a person eating a packet is not used up but not easy to store, so we hope that our sukiyaki can meet more consumer scenarios, and ultimately used a box of two sachets of packaging, 1-2 people with a bag, 2-4 people with two bags!
In terms of taste, we found that Japanese-style soup pots are supplemented with a soup stock base, which is then seasoned to give it a more mellow taste, so we used bonito stock as the base. Sukiyaki is divided into Kansai and Kanto schools, and the earliest sukiyaki is still originated from Kansai school, we want to let consumers get a pot of sukiyaki without frying the beef, just a simple water to get a strong flavor of meat, so we added beef bone broth. Because the overall taste of sukiyaki sweet and domestic consumers for the rice is sweet acceptance is not very high, we reduce the sweetness of sukiyaki, so that our sukiyaki to retain the degree of reduction at the same time more able to meet the tastes of domestic consumers, the above in conjunction with complementary Japanese bonito juice, fresh seaweed juice, Japanese brewing this flavorful drizzle to create a sweet, salty and fresh sukiyaki!
In order to meet the demand for healthier products, we have made 0 fat, 0 preservatives, and 0 flavorings, so that consumers can eat more safely.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
Women aged 30-45, with young moms as the core demographic
Weight/Volume per Pack
150g（75g*2）
Price per Item
16.9/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
East China, South China, Central China, North China mainly
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 菜市场、社区超市、生鲜菜店、海外渠道等
Market Performance
Enterprise/brand main achievements or core strengths.
1.Online Jitterbug Seasoning Explosion List TOP1, offline channel growth rate of more than 300%
(Data source: Tiktok Seasoning Explosion List 2022, 2023 data; Taste Matters Enterprise Jushuitan ERP system)
2.No.1 in sales of Kanto Boiled/Sukiyaki/Kimchi Soup Seasoning on the whole network, with more than 13,000,000+ bags in explosive sales
(Data from Cicada Mom's cumulative sales ranking in July-December 2023; data from Jushuitan ERP system)
3. Covering Tmall, Jingdong, Pinduoduo, Tiktok, Kuaishou, Xiaohongshu, Channels and other core mainstream channels, the whole network of fans exceeded 3 million in 3 years, and Tiktok has created a variety of online pop-up products.