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Meihao Food Stewed Pettitoes With White Kidney Beans

Food | Frozen Food

New Hope Meihao Food

Company Website

https://www.xiwangfood.com

Product concept, highlights and added value

Based on the sales channels, consumer insights, and product selection confirmed in the previous order, an inventory and comparison will be conducted on the selling points of the "Stewed Pettitoes With White Kidney Beans" product currently available on the market, focusing on five aspects: soup base, pettitoes, dipping sauce, kidney beans, and formula.

The current competitors mainly focus on essential attributes, such as moderate saltiness of the soup base, soft and boneless pettitoes, suitable specifications, convenient cooking, and dense kidney beans; And in terms of expected attributes and charm attributes, they can be used as directions for planning differentiated products, with a focus on upgrading experiences that are more delicious, healthier, and of higher quality.

On this basis, "Stewed Pettitoes With White Kidney Beans" has made product and experience upgrades in the following areas:
1. Raw materials: Two whole pettitoes are selected, with high-quality tendon pettitoes cut in half. Small pieces or fragments are rejected for better palatability. The solid content of pettitoes and kidney beans is above 50%, while competitors generally have a solid content of below 45%;
2. Kidney beans: Carefully selected Yunnan large grain white kidney beans, each plump and high-quality
3. Deodorization: Using a five fold strict pettitoes deodorization process, including burning, scraping, pickling, soaking, blanching and rinsing to achieve a natural and fresh taste and ensure the purity of the soup base
4. Dipping sauce: equipped with authentic Sichuan style dipping sauce carefully blended with 10 natural herbal spices such as star anise, cinnamon, fragrant leaves, and fennel, restoring the flavor of local stewed pettitoes restaurants in Chengdu
5. Flavor: Famous chefs have devoted themselves to seasoning research and development, restoring the common flavor of Chengdu; Stew slowly on low heat for 4 hours, the soup is thick and mellow, the stewed pettitoes are soft and sticky, and one strand can remove bones, and the kidney beans are as dense as sand
6. Convenience: No need to thaw, enjoy upon heating, simple cooking, time-saving and effortless
7. Scene: Diverse scenes suitable for all ages; family meal, eating alone and variety eating method。

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Please briefly describe how your product communicates with consumers

Sam's Club, as a high-quality C-end supermarket channel and a strong consumer shopping volume, currently has over 6 million members, with over 90% of them aged 25-45, 60% being women, 80% being married families, and over 70% being white-collar workers. Sam's Club focuses more on the nutritional content and health benefits of food, as well as the convenience and speed of delicious food and preparation; Emphasize the need for emotional social sharing and functional supplementation;

As a brand that has grown in Chengdu, Sichuan for over 30 years, Meihao Food has incubated authentic traditional Sichuan cuisine, including “Sichuan crispy pork” and “Sichuan garlic paste white meat”, with sufficient craftsmanship and research and development capabilities; As a well-known authentic delicacy in the Sichuan Chongqing region, “Stewed Pettitoes With White Kidney Beans” has rapidly developed with the development of Sichuan cuisine culture nationwide;

Meihao Food deeply understands consumer needs, utilizes its own advantages, and ingeniously researches and launches the "Stewed Pettitoes With White Kidney Beans", solving the problems of raw material processing, cooking, and seasoning from aspects such as product, portion, packaging, and taste; Aiming to create convenient traditional Sichuan cuisine that meets modern needs for consumers, presenting another innovative attempt and breakthrough.

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