Company Website

https://www.i-manji.com/

Product concept, highlights and added value

Recipe: Honeymoon-Dessert's 29-year Hong Kong-style heritage flavor, one of the classic Honeymoon-Dessert treasures, recognized by over 100 million consumers. This innovative black glutinous rice sweet combines seasonal autumn and winter ingredients, using the same ingredients (Lipu taro, Thailand black glutinous rice) and recipe proportions as in-store. It incorporates trendy seasonal dessert elements like pearl water chestnuts and barley to create a rich, seasonal dessert experience.

Ingredients: Carefully selected, authentic materials, classic recipe, lightly sweet, four layers of satisfaction:

Lipu Taro from Guangxi: Sandy, fluffy texture with a rich, aromatic taro flavor.

Pearl Water Chestnuts from Hailing, Yangjiang: Small and delicate, soft and glutinous, crystal clear like pearls.

Qinghai (Plateau) Barley: Fragrant, tender, and chewy with a hint of natural sweetness.

Thai Black Glutinous Rice: Sweet, sticky, and pleasantly chewy.

Vietnamese Coconut Milk: Naturally rich coconut aroma, smooth on the palate.

Imported Korean Fine Sugar: Milder and lower in sweetness, maintaining the light sweetness of Hong Kong-style desserts.
The classic Mango Dessert recipe is enhanced with seasonal ingredients, offering four layers of nutritional richness and a multi-textured experience (soft, glutinous, chewy, and bouncy).

Process:

Cooking According to Ingredients, Staged Ripening: Tailored pre-treatment based on ingredient characteristics, staged cooking to bring out the best flavor and texture of each component.

Freshness Locking, Three-Stage Precision Temperature Simmering: Ensures nutrients are preserved without loss.

Ingredient Pre-treatment: Taro is pre-steamed to ensure a soft, glutinous texture, cut into 1.5*1.5cm large cubes; black glutinous rice is washed twice and soaked for a precise time to ensure a chewy texture.

Packaging: Mango Dessert brand Hong Kong-style gift box packaging, includes a microwave-safe bowl and spoon suitable for both hot and cold use, with a rolled film seal to ensure product quality during transport.

Marketing: Available in 53 Sam's Club stores nationwide, with offline consumer engagement through free tastings and card stand displays. Online promotion through Red Book seeding notes, accumulating over 12 million exposures. Within just 12 days of launch, sold over 100,000 boxes, ranking in the top 1 best-selling goods at Sam's Club.

Product Images

Please briefly describe how your product communicates with consumers

Product Concept:
The Taro And Black Clutinous Rice Dessert is a 29-year-old Hong Kong-style traditional flavor from Hoenymoon-Dessert, one of the classic "Honeymoon-Dessert Three Treasures." It has a consumer base of hundreds of millions and is an innovative product developed by incorporating the seasonal ingredient Taro, which is popular in autumn and winter.
Consumer Scenario:
Honeymoon-Desssert's target consumer is mainly women aged 18–50 and their family members (including the elderly and children). With the upcoming Chinese New Year, there is a high demand for gifting among friends and family. Therefore, Honeymoon-Dessert has launched a family-sized gift box version in Sam's Club. The product is ready-to-eat, suitable for both cold and hot consumption, and is appropriate for all ages. It fits various consumer scenarios such as white-collar afternoon tea, staying at home, traveling, and dining out.
Packaging Design:
The packaging features ：Adhere to the Honeymoon-Dessert's classic Hong Kong style, with lightweight individual small bowls that are easy to carry. The bowls have good sealing properties to prevent squeezing and are convenient for on-the-go consumption.
Marketing Activities:
The product has been launched in 53 Sam's Club stores nationwide. Offline, it reaches consumers through free tasting and card-standing display points. Online, it has generated over 12 million exposures through seeding notes on Red Book. Within just 12 days of its launch, more than 100,000 boxes were sold, ranking it in the top 1 of Sam's Club's category sales. In the first three months after its launch, a total of 766,000 boxes were sold, generating over 45.9 million yuan in revenue for Honeymoon-Dessert.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

The target population is mainly women aged 18-50 and their family members (children and the elderly); taro control enthusiasts; Grain control enthusiasts;Honeymoon-Dessrt enthusiastsy

Weight/Volume per Pack

180gx8盒

Price per Item

59.9元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

53 Sam's stores in first- and second-tier cities across the country

Distribution Channels

大型商场 Shopping Mall

Market Performance

Within just 12 days of its launch, it sold over 100,000 boxes and ranked in the TOP 1 of Sam's Club's category sales. In three months since its launch, it sold a total of 766,000 boxes, generating over 45.9 million yuan in revenue for Honeymoon-Dessert