Company Website

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Company Introduction

Geben Health is a new generation of light meal and meal replacement brand in China, targeting young people who focus on health management. The brand specializes in low-calorie snacks, coffee beverages, protein-rich meats, and other meal replacement foods. Aimed at health-conscious young consumers, Geben Health strives to provide a simpler, more balanced, and moderate eating experience using higher-quality ingredients and healthier processing methods, so that everyone who loves life can enjoy a healthy lifestyle.

Product concept, highlights and added value

1. High-Quality Whey Whole Wheat Protein Bar with a New Flavor: A successful crossover between cookies and tea drinks- Boya Juexian Flavor: Meet a Kindred Spirit. A crunchy and chewy national-style tea drink with a touch of the ""Guochao"" style, creating a refined and elegant tea experience. It's as if you are transported to a world full of poetry and artistry, savoring the delicate flavor of the tea.

2. Breaking Traditional Formulas: 100% whole wheat formula, retaining the nutritional value of whole wheat while maintaining the crispy and delicious texture of cookies. The product quality is strictly controlled to ensure that every whey whole wheat protein bar meets national standards, with zero trans fats, high protein, and high fiber content. Consumers can enjoy it with peace of mind and health.

3. Pure Cocoa Butter Coating Technology: New Zealand-imported milk source, high-quality jasmine tea, and crisp, aromatic pecans from FBIF's custom blend, perfectly combine to create a unique new Chinese-style tea flavor. With every bite, you experience the harmonious blend of tea aroma, creamy milk flavor, the crunchiness of the nuts, and the crispiness of the cookie, building layers of deliciousness that are irresistible.

4. Triple Protein Snack Boost: Whey protein, milk protein, and soy isolate protein—combining animal and plant-based proteins for synergistic benefits.

5. Exclusive Sugar-Lowering Formula: Specially formulated with natural ingredients such as mulberry leaf extract (to stabilize post-meal blood sugar), white kidney bean extract (to block 66% of starch absorption), and oligomaltose (providing a sweet taste with a light load). This natural combination not only enhances the sweetness of the Shaqima but also allows you to enjoy the flavor without worrying about added body burdens.

6. Individually Packaged Design: The product features convenient individual packaging, making it easy to carry and store while maintaining the bar's crispiness. Simply tear open the package to experience the delightful surprise of tea, jasmine, and milk flavors colliding in your mouth. The individual packaging also helps control portion sizes, allowing for precise intake and making healthy eating simpler and easier.

Product Images

Please briefly describe how your product communicates with consumers

This product is not only another milestone in Geben's journey of innovation but also a reflection and practice of the brand's commitment to the concept of healthy eating. It provides consumers with a high-quality choice that combines both deliciousness and nutrition, leading the new trend of modern healthy living.

Paying tribute to the classic milk tea sensation, this product cleverly merges the rich flavor of milk tea with the nutritional benefits of protein bars, achieving the perfect balance between taste and health. It further highlights Geben's advanced approach to product development, characterized by a willingness to innovate and break through boundaries.

During afternoon tea time at the office, it is the ideal choice to refresh and awaken the taste buds. Before or after exercise, it transforms into a high-protein energy booster, helping fitness enthusiasts recover quickly, offering the perfect snack solution for any lifestyle that seeks a balance between health and flavor.

In terms of packaging design, it not only pays a clever homage to the classic brand but also uses Geben's unique illustration style to emphasize the product's distinct positioning. The packaging becomes a dual carrier of both the brand's culture and the product's attributes. From the very first glance, consumers can deeply appreciate the fusion of brand heritage and product innovation, which significantly enhances the product's recognition and appeal in the market. This, in turn, lays a solid and strong foundation for the brand's image building and product promotion.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

25 to 30 years old, knowledgeable, healthy eating conscious young people.China's entire mainland region

Weight/Volume per Pack

120g(20g*6)

Price per Item

29.9元/2盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China's entire mainland region.

Distribution Channels

电商 E-commerce