Company Website
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Company Introduction
AquaCare Biotech Pty. Ltd. is an Australia-based nutrition food company focused on biotechnology research and development. Born Aqua is its flagship brand specializing in oral beauty products, developed in collaboration with Shanghai Kenlai Food Co., Ltd.Born Aqua focuses on the in-depth application of natural plant-based ingredients to meet the diverse oral nutrition needs of women seeking a quality lifestyle, fundamentally enhancing women's skin and body health.
Product concept, highlights and added value
1、Product Positioning:
Born Aqua’s exosome sheep placenta collagen essence drink is positioned as a high-end functional anti-aging beverage, combining cutting-edge cellular technology with the concept of natural plant extracts. It focuses on “cell empowerment, repair, and protection,” targeting mid-to-high-end consumers who prioritize both external beauty and internal health, fulfilling their demand for scientific anti-aging solutions.
2、Information Communication and Packaging Design:
The packaging design adopts a modern minimalist style, featuring metallic text with a technological feel and natural element patterns, highlighting the product's professionalism and natural attributes. The front intuitively showcases the efficacy of the core ingredient “speef ™,” accurately conveying functional information.
3、Packaging Functionality and Product Experience:
The product is packaged in 25ml shot bottles, making it convenient for consumers to carry and use daily while reducing waste from single servings. The small bottle design has strong anti-oxidation properties to ensure the stability of active ingredients.
4、Research and Development Philosophy and Product Highlights:
The R&D philosophy focuses on the anti-aging effects of cutting-edge biotechnology—exosomes—by enhancing the levels of exosomes inside and outside the body to restore the self-repair capability of cells. This product centers around “plant-based dietary exosome promotion” and features the “speef™” compound formula, providing consumers with a cellular-level anti-aging solution for “internal repair” through a golden ratio of ingredients.
5、Innovation Challenges and Pain Points Addressed:
Market Gap: This product is the first to introduce the internationally popular concept of “plant-based dietary exosome promotion” into the domestic functional food market, filling a significant gap in similar products and offering consumers a new choice.
Product Images
Please briefly describe how your product communicates with consumers
As a high-net-worth group, why do they prefer anti-aging solutions? After turning 30, the aging process seems to accelerate, with various bodily functions starting to decline. For executives and elites who bear multiple pressures from their careers and lives, maintaining a good state is even more crucial. This group often has a more advanced awareness of health management; they need anti-aging solutions and are willing to spend money on health.
Research shows that the decline in mitochondrial function after the age of 30 is a major reason for decreased energy levels, and the gradual slowdown of metabolism leaves many people in a state of chronic fatigue. Mitochondrial dysfunction is considered one of the signs of aging. Autophagy activity decreases with age, leading to mitochondrial dysfunction, which further impacts aging-related physiological systems, including muscle function, cardiovascular health, immune system, and skin health.
Anti-aging from the inside out not only makes you look younger than your peers but also helps you overcome fatigue, insomnia, anxiety, and other unhealthy states. True youthful vitality is not merely about having smooth skin and fewer wrinkles; it is about rejuvenating cellular function, meaning the body can continuously generate new cells.
In recent years, stem cells have become a popular mainstay in anti-aging treatments for high-net-worth individuals due to their active biological components. Their mechanism of action lies in their paracrine effects, which can regulate the regenerative and repair capabilities of cells. One of the essential components of this secretory regenerative environment is exosomes.
Product Images
Ingredients List Photograph
Launch Date
2025-3
Target Consumer
Women aged 30 and above, who are at the peak of life and career pressure, are facing the dual challenges of external aging and internal functional decline. Their consumption motivations not only include improving appearance but also maintaining bodily functions.
Weight/Volume per Pack
350ml（25ml×14）
Price per Item
890元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China, Singapore, and Australia.
Distribution Channels
电商 E-commerce
Market Performance
无