Company Website
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Company Introduction
DR. CHEESE established in 2019, is a company dedicated to producing delicious and healthy cheese-based foods. It was founded by an experienced Chinese dairy entrepreneur in collaboration with Dutch cheese experts.In 2022, DR. CHEESE invested over 1 billion RMB to build a cheese factory.
Product concept, highlights and added value
Dr.Cheese Platina Nutritional Cheese Lollipop (Dual-Protection Formula): The Benchmark of Children's Cheese Products
Dr.Cheese Platina Nutritional Cheese Lollipop (Dual-Protection Formula) is the only product on the market that meets the standards of the "Children's Cheese and Children's Processed Cheese" standard (T/CFCA0044), which was released by the China Association of Food Distribution. As the main drafting company of this standard, Dr. Cheese has always adhered to high standards in product development, including high cheese content, high nutrition, and clean ingredients. Our product features a cheese content of 66% and uses 10% A2β-casein raw cow's milk instead of water, ensuring rich nutrition and a smoother, more mellow texture.
Understanding the strict requirements mothers for their children's food, we have achieved a clean ingredient list with four key zero-additions: no sucrose, no preservatives, and no added artificial colors or flavors. While providing calcium that is seven times higher than that of milk, we have also strictly controlled the sodium content, achieving a calcium-to-sodium ratio of 3:1, which is an industry-leading level.
To meet the nutritional needs of children's growth, the Dr.Cheese Platina Nutritional Cheese Lollipop (Dual-Protection Formula) is further enriched with Vitamin D to aid calcium absorption, as well as DHA algal oil and lutein ester. These dual nutrients make it a comprehensive and benchmark product in the cheese lollipop category.
With a cheese content of 66% and 10% raw cow's milk, the Dr.Cheese Platina Nutritional Cheese Lollipop (Dual-Protection Formula) offers a rich, creamy, and smooth texture, delivering a burst of authentic cheese flavor with every bite.
Product Images
Please briefly describe how your product communicates with consumers
High Proportion Cheese Lollipop: Born from Parental Love
After speaking with hundreds of mothers, we realized that "growing taller" and "calcium supplementation" are essential topics for children's growth. However, China's dietary intake of dairy products is still limited, far below the world average. Many children are also lactose intolerant or simply do not like drinking milk. Dairy products are an important source of high-quality calcium. In this situation, providing children with more nutritious dairy products became our original intention in developing this product.
1. More Nutritious
Cheese Lollipops are known as nutritious snacks for children. Mothers seek a high proportion of cheese because a higher amount of cheese means higher nutritional value. Based on our market research, our product and R&D departments worked together to develop Dr. Cheese Platina Nutritional Cheese Lollipop. While most cheese lollipops on the market today contain 15%-55% cheese, ours has a 66% cheese content. Furthermore, we use A2β-casein raw cow's milk instead of water to achieve higher nutrition, resulting in a richer and more mellow taste. We also understand that mothers have growth-related anxieties for their children, such as brain development, vision protection, and immunity. Therefore, we have added DHA algal oil and lutein ester to this product, hoping to provide more comprehensive care for children's growth.
2.A cleaner ingredient list with four key zero-additions
Mothers are not only focused on the high nutritional value of the product but also concerned about a cleaner ingredient list. Therefore, we use xylitol instead of sucrose and do not add any extra preservatives, food dyes, or artificial flavors.
3. More Interesting Package Design
Considering that mothers usually control the amount of snacks their children eat and value portability, we designed a single, independent packaging that is convenient for carrying and storing. To enhance interactivity, we use exclusive IP images of police officers, football players, astronauts, etc., which children are familiar with. This allows kids to enjoy the product while having fun.
Marketing Campaign
After the product was launched, we organized an omni-channel marketing campaign to make Dr. Cheese Platina Nutritional Cheese Lollipop (Dual-Protection Formula) accessible to more consumers.
1.Online:
We utilized KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) from platforms like TikTok, Rednote, and Weibo, as well as live broadcasts, to share nutritional knowledge and DIY recipes for cheese lollipops. Examples include chocolate cheese sticks, fruit cheese salad, cheese egg tarts, and cheese bread. The goal is to increase the consumption frequency of the product and attract consumer attention.
2.Offline: in-store activities
We organized in-store activities to let consumers experience the product firsthand. We also ran different promotions during holiday seasons, to attract more consumers.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
Recommended for Chinese children aged 3 and above who have insufficient calcium intake and limited dairy consumption, and need to supplement calcium through food.
Weight/Volume per Pack
90g
Price per Item
24.8元/袋
Storage requirements
冷藏（0-4℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
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