Company Website
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Company Introduction
DR. CHEESE established in 2019, is a company dedicated to producing delicious and healthy cheese-based foods. It was founded by an experienced Chinese dairy entrepreneur in collaboration with Dutch cheese experts.In 2022, DR. CHEESE invested over 1 billion RMB to build a cheese factory.
Product concept, highlights and added value
Dr. Cheese Kids Cheese Oozing Sausage focuses on the core selling points of “True Cheese, True Relief, and True Convenience.” By using antibiotic-free certified meat sources and premium Irish cheddar cheese, it provides children with a healthy breakfast option that combines high-quality nutrition and exceptional taste.
Product Highlights
1. High-Quality Ingredients
• Antibiotic-Free Meat Sources: Choose 100% antibiotic-free certified black pork and chicken, fully traceable to ensure food safety and quality.
• Premium Cheese: Contains ≥10% Irish natural cheddar cheese, offering a rich cheese flavor with a cheese filling.
2. High-Standard Formulation
• Clean Ingredient List: Free from starch, sodium nitrite, MSG, chicken seasoning, and soy protein; 0 trans fats; trehalose replaces refined sugar.
• Nutrient-Rich: Composed of ≥80% antibiotic-free meat and ≥10% cheese, providing high-quality dairy protein and calcium.
3. High-Quality Taste
• Selected Pork Hind Leg Meat: Muscle membranes removed to improve texture, with a golden fat-to-lean ratio (1.5:8.5) ensuring a juicy, tender bite.
• Natural Casing: Locks in freshness, heat-resistant, with a bouncy and chewy texture.
4. Convenient Packaging
• Small Portion Design: 40g mini size, perfect for children’s smaller appetites, easy to grip, and portable.
• Quick Cooking: Ready in 5-8 minutes, ideal for busy families.
5. Innovative Marketing
• Targeted Consumers: Focused on children aged 3 and above and their families, leveraging nutrition and convenience to penetrate the market.
• Educational Campaigns: Promotes the “True Cheese” concept, highlighting the differentiation through clean ingredients and premium raw materials.
Product Images
Please briefly describe how your product communicates with consumers
As the product manager of Dr. Cheese, after listening to the voices of hundreds of consumers face-to-face, we discovered that mothers place great importance on the quality of their children’s breakfast. However, they often struggle to choose breakfast options that are both nutritious and appealing to their children.Some working mothers don’t have much time to prepare breakfast for their children in the morning, so convenience are also among their top priorities.
Breakfast is the most important meal of the day. A nutritious breakfast not only replenishes the energy and nutrients consumed overnight but also meets the nutritional and energy needs of the morning. It serves as the foundation for maintaining overall health and nutrition. With this “parental heart” in mind, we are dedicated to creating products that meet the standards of mothers, aiming to ease their burden while enriching their children’s nutrition. With this mission, we have carefully crafted the Dr. Cheese Kids Breakfast Series.
Cheese, often referred to as “dairy gold,” contains higher levels of natural dairy protein and calcium than milk.
Let cheese accompany children in every breakfast moment. Add cheese to every breakfast, ensuring high standards and uncompromising nutrition!
Product Images
Ingredients List Photograph
Launch Date
2025-2
Target Consumer
Children aged 3 and above. Mothers who have high standards for the quality and nutrition of their children’s breakfast but do not have much time to make it.
Weight/Volume per Pack
240g(6根独立包装)
Price per Item
49.8元/盒
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
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