Company Website
无
Company Introduction
Food Lab is a breakthrough health snack brand for the new generation, exploring new possibilities in health and snacks with an optimistic spirit, providing young people love life and fear gaining weight with a new solution for snack happiness, and turning healthy ingredients into delicious health snacks. Its flagship product, Thick Cheese Corn Chips, has the No.1 corn chip snack on Tmall and Douyin in less than half a year, ranking first in online sales in 2023, with a cumulative sales of over 30 million bags, leading the corn chip category in the Chinese market and bringing a lighter and more comfortable happy snacking time to millions users.
Product concept, highlights and added value
Thick cheese corn chips, made with high-quality Northeast Sunshine thin-skinned corn as the base material, are seasoned with imported Danish cheese powder New Zealand milk powder to restore the most authentic and rich cheese flavor. The third-generation corn extraction process is used to reduce some of the starch content while making the corn more crispy, and low-molecular fructooligosaccharides (a type of dietary fiber prebiotic) are added, thus providing users with a healthier delicious snack with higher dietary fiber and lower calories. The entire product has only 6 ingredients in the ingredient list, which is clean, simple, and without any unnecessary. Since its launch, it has sold more than 30 million bags, making it the best-selling corn chip category online.
Product Images
Please briefly describe how your product communicates with consumers
Considering the current consumers' pursuit of health, cleanliness, and controllable calories, we have created a product with only six ingredients, with each containing about 6 calories, delivering the most essential flavors of the ingredients and the simplest and burden-free joy to consumers; considering that the target consumers are a group of workers who pursue a refined and wonderful life, we have designed the packaging as a delicate stand-up pouch that can be torn from the back in a strip, which not makes it easier to place the product on the desktop but also makes it easier to stock up in the snack box and drawer, and can also be opened and closed at time to prevent the product from getting damp, making every little detail of life more comfortable and wonderful.
Product Images
Ingredients List Photograph
Launch Date
2024-3
Target Consumer
Young and delicate white-collar women aged 25-35, people who are afraid of gaining weight, and those who aspire to a healthy lifestyle
Weight/Volume per Pack
40g
Price per Item
9.9元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
Since its launch, the cumulative sales volume has reached more than 30 million bags, ranking first in the online sales volume of the corn chip category