Qixiaoqi Shanyaopingguosishentang_Shanghai Qixiaoqi maoyiyouxiangongsi_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Qixiaoqi Shanyaopingguosishentang

Beverage | Fruit& Vegetable Juice and Fruity Drink

Shanghai Qixiaoqi maoyiyouxiangongsi

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Product concept, highlights and added value

Seven Little Seven Yam Apple Four-God Soup – Non-blended, genuinely brewed children’s stomach-nourishing Four-God Soup, improved from the Four-God Soup in Compendium of Materia Medica, 100% retaining the original ingredients and recipe (Yam, Poria, Lotus Seeds, and Gorgon Seeds in a 1:1:1:1 ratio).

Traditional Four-God Soup is beneficial for the stomach but has a bitter and astringent taste, making it difficult for children to accept. After extensive research and adjustments, our team discovered that by adding 100% concentrated apple juice, we could neutralize the original bitterness and astringency, resulting in a sweet, refreshing flavor that is much more palatable for children.

Key Features:
Clean Label Commitment: We adhere strictly to a clean label philosophy and avoid unnecessary additives. Our soup contains:

0 preservatives
0 artificial colors
0 sweeteners
0 synthetic fragrances
No added burden on the body.
Ingredients and Craftsmanship: We select premium ingredients such as Iron Stick Yam from Jiaozuo, Henan, along with authentic Poria, Gorgon Seeds, and Lotus Seeds, all combined in a 1:1:1:1 ratio. These ingredients are placed in a filter bag and cooked for 90 minutes over a gentle fire in a pressure cooker. Afterward, we mix the broth with 100% concentrated apple juice and pour it into pre-boiled water, allowing the sweet-tart apple juice to blend harmoniously with the bitter and astringent properties of the traditional Chinese herbs. The result is a refreshing, tangy fruit juice flavor.

Production and Quality Control: To better preserve the soup’s freshness, we use a four-layer composite freshness-locking technology and pasteurization, which prevents exposure to light and oxygen. This ensures that the Four-God Soup remains safely preserved for up to one year before opening. Additionally, our product is insured by PICC (People’s Insurance Company of China), providing added assurance of quality.

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Please briefly describe how your product communicates with consumers

In developing the "Qixiaoqi Shan Yao Pingguo Si Shen Tang " our team focused on meeting the needs of consumers, aiming to provide children with a nutritious yet delicious version of the traditional Four Herb Soup. While traditional Four Herb Soup is beneficial for the stomach, its bitter taste often leads children to reject it. To solve this problem, we innovatively added 100% concentrated apple juice, which delicately neutralizes the bitterness and imparts a refreshing, sweet fruit flavor, making it much more appealing to children.

We adhere to a "clean label" philosophy, ensuring our product contains no preservatives, artificial colors, sweeteners, or synthetic flavors, keeping it pure and natural without adding any unnecessary burden to the body. All ingredients are carefully sourced, using premium materials like the Henan Jiaozuo iron stick yam, poria, lotus seeds, and coix seeds, blended in a 1:1:1:1 ratio. The ingredients are simmered over low heat for 90 minutes to maximize nutrient retention, then combined with concentrated apple juice to create a tangy, sweet, and refreshing taste.

To ensure product quality and freshness, we introduced a four-layer compound freshness-locking technology, which ensures that the soup remains fresh for up to one year when unopened. Additionally, the product is backed by insurance from PICC, offering consumers added peace of mind.

In terms of packaging design, we focused on simplicity and modernity, using an easy-open can for convenience, allowing parents to quickly prepare a nutritious soup for their children. The packaging materials are also eco-friendly, aligning with consumer demand for sustainable living.

For marketing, we emphasize emotional connection with consumers by sharing real stories of parents and children, conveying a message of health and care. We highlight that this Four Herb Soup is not just a traditional health remedy, but a product that embodies care for children's health and growth. Through this innovative, improved Four Herb Soup, we hope to help more families easily enjoy the benefits of nutrition, health, and great taste.

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