Company Website

https://www.chinacpt.com/

Company Introduction

CPT focuses on Chinese nutrition for 24 years, with 223 independent intellectual property rights and a 100,000-grade dust-free workshop, so that the pursuit of high quality is cohesive in every product. CPTfit, as its sub-brand, provides professional and full-scene solutions for light sports women.

Product concept, highlights and added value

R&D Philosophy
We understand the challenges faced by women who are concerned about body management - wanting to snack when they have a craving, but worrying about unhealthy snacks and calorie overload, and having a busy work schedule that makes it difficult to ensure sufficient meal times. With the increasing emphasis on daily protein supplementation, CPTfit can more accurately meet the needs of women who are in pursuit of a healthy body shape and figure management.
Product Highlights
1, high protein, low calorie, satiety control card strength: each protein bar contains 6.25g protein equivalent to 200ml milk; 10% high dietary fibre equivalent to 150g spinach, a stronger sense of satiety. The calorie content is only 96kcal, no added cane sugar, 0 trans fatty acid, easy to control calories.
2, seven fast and slow protein, fast charging + slow release: a blend of plant proteins, animal proteins and microbial sources of yeast proteins, protein nutrient structure is rich, bioavailability is higher, the innovative construction of seven fast and slow protein matrix, to meet the human body's physiological rhythms and nutritional needs, but also to avoid the burden of digestion, to achieve the double guarantee of nutrition and comfort.
3、Dual Benefit Combination: 3.7 billion patented inactivated probiotics and prebiotic inulin are specially added to better care for the stomach and intestines.
4、Super food support: add chia seeds, quinoa balls, oats, etc., more comprehensive nutrition, satiety upgraded.
5, double-layer process: compared with the traditional protein bar taste single, boring, innovative use of double-layer process, clever fusion of protein and grain, to create a rich taste level of a layer of crunchy protein grains, a layer of soft protein embryo. Has won the 2024 Nutrition Planet Award annual innovation products functional food category gold medal.
6, real ingredients dessert level delicious: selection of eight kinds of high-quality raw materials from six countries, visible dried cranberries, real matcha powder added, not only to meet the pursuit of deliciousness, but also let the healthy snack from now on to say goodbye to monotonous, but also we are prepared for a variety of flavours, to meet the taste preferences of different consumers.

Product Images

Please briefly describe how your product communicates with consumers

imple and exquisite packaging: cleverly integrating brand features and product advantages, showing professionalism and attractiveness. The ‘C’ symbol reinforces the CPTfit brand, conveying the concept of ‘C position’ and demonstrating individuality and self-confidence. The overall fresh and clean green colour complements the light green tea and fruit flavour, bringing a relaxing and pleasant visual experience. The ‘stick’ colour clash design, a double entendre, strengthens product awareness and enriches visual hierarchy, making the packaging light and dynamic. The key product figures are enlarged at the bottom, which is simple and intuitive and helps to make a purchase decision faster.
All-round solution to empower the consumer experience: Considering that consumers can make better use of C protein bars to achieve their own weight management purposes, we strongly associate the product with daily life and food to strengthen the concept of protein intake, and provide 14-day calorie-controlled recipes to give a full range of scenarios for weight management programmes, providing a high-quality, healthier light meal replacement with the professionalism of the brand and the advantages of its own supply chain. The brand's professionalism and own supply chain advantages provide high quality and healthier light meal replacement choices.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

Exquisite mothers, working professionals, sports enthusiasts, school students and other women aged 25-35 living in Tier 1 and Tier 2 cities who are in need of weight management.

Weight/Volume per Pack

105g（25g*6）

Price per Item

39.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce