Company Website
https://www.mengniu.com.cn/
Product concept, highlights and added value
GuanYiRu new yogurt "Blueberry Popping Boba Probiotic Flavored Fermented Milk", adding blueberries into the yogurt, combining the sweet and sour flavors of blueberries with the wonderful taste of popping boba, combining the mellow milk flavor brought by 100% raw milk, bringing a rich and distinct taste feast. Blueberry popping boba flow with milk inlet, a slight bite immediately burst, rich fruit permeates between lips and teeth, and yogurt perfectly intertwined.
Selected from the Longevity Town, Bama, Guangxi Province, probiotic MN-Gup has 10 national patent certification. Because of its strong activity, once it go into the gut, it brings full vitality into the gut, adds professional health care besides delicious taste. The innovative products combine health of probiotics and the delicious taste of popping boba. Therefore, it made a breakthrough in the traditional yogurt experience.
Product Images
Please briefly describe how your product communicates with consumers
Young people in first-tier cities pursue a fashionable and healthy lifestyle, are curious about new things, and are willing to try new foods and drinks. At the same time, the yogurt on the market is becoming more and more abundant, so that consumers are dazzled and do not know how to choose. People began to pursue yogurt that can bring more taste experience.
Therefore, we created a brand new yogurt " Blueberry Popping Boba Probiotic Flavored Fermented Milk ", which is a product of "innovative delicious” and “healthy nutrition". When the blueberry popping boba bursts in the mouth, the wonderful feeling of juice is overflowing, responding to the needs of consumers for satisfying the taste. The probiotic MN-Gup from the Longevity Town, Bama, was selected to differentiate itself from similar products with functional value and enhance purchase drive.
Product Images
Ingredients List Photograph
Launch Date
2025-3
Target Consumer
Young urban women aged 28-35 who live in first-tier cities. They pursue a high-quality life and are very concerned about their own and their family's health.
Weight/Volume per Pack
250g
Price per Item
9.9元/瓶
Storage requirements
冷藏（0-4℃）
Marketing Area
national
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery