Company Website

http://www.meidenggao.cn/

Product concept, highlights and added value

In response to the market trend of consumers seeking healthier ice cream options, we have introduced a no-sucrose ice cream. Not only does it eliminate sucrose, but it also enhances the delicate flavor and provides an even cooler sensation upon consumption.
1.No added sucrose, sweet without sugar:
Sweetened with erythritol and maltitol for a natural sweetness.
Suitable for those who love ice cream but need to control their sugar intake.
Contains more than 9% concentrated milk from Inner Mongolia (4.5 cups of raw milk condensed into 1 cup of concentrated milk), with a protein content of 3.5g/100g.
2.Unique formula: Carefully selected global ingredients:
Uses non-GMO beans from the cold regions of Northeast China.
Rich milky aroma without sucrose, soft bean flavor, and a sandy, cool texture.
3.Adherence to a healthy concept represented by 0 trans fats:
No sucrose, no trans fats, no artificial cream.
Low calorie, low fat, low burden.

Product Images

Please briefly describe how your product communicates with consumers

Product Development Background:
The "China Ice Cream/Sorbet Industry Trend Report" indicates that the summer season (June to August) is the peak sales period for ice cream. Moreover, 17% of consumers purchase ice cream products in winter, and 39% of consumers buy ice cream throughout the year.
As consumers' demand for a quality life keeps escalating, their pursuit of cost performance has transformed into a focus on "quality-price ratio". Additionally, data reveals that 87% of consumers select products by reading the ingredient list. The demand for products that are "healthy" and have a "clean" ingredient list has emerged.
In response to the market trend of consumers seeking healthier ice cream options, we have introduced a no-sucrose ice cream. Not only does it eliminate sucrose, but it also enhances the delicate flavor and provides an even cooler sensation upon consumption.
1.No added sucrose, sweet without sugar:
Sweetened with erythritol and maltitol for a natural sweetness.
Suitable for those who love ice cream but need to control their sugar intake.
Contains more than 9% concentrated milk from Inner Mongolia (4.5 cups of raw milk condensed into 1 cup of concentrated milk), with a protein content of 3.5g/100g.
2.Unique formula: Carefully selected global ingredients:
Uses non-GMO beans from the cold regions of Northeast China.
Rich milky aroma without sucrose, soft bean flavor, and a sandy, cool texture.
3.Adherence to a healthy concept represented by 0 trans fats:
No sucrose, no trans fats, no artificial cream.
Low calorie, low fat, low burden.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

Focus on product quality, quality first, high requirements for product health attributes, suitable for all people who love to eat ice cream but have requirements for sugar intake.

Weight/Volume per Pack

72g

Price per Item

5元/支

Storage requirements

冷冻（-18℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery