Company Website

http://www.meidenggao.cn/

Product concept, highlights and added value

Selection of premium ingredients, adhering to the principles of a light and simple formula and respecting natural flavors, meticulously crafting texture and taste to bring the ice cream closer to the rich flavors of raw chocolate and thick dairy.
Innovative Upgrade of Ice Cream Products for Young Consumers:
Given the trends towards dessert-like and reduced-size ice cream consumption among young people, we have innovatively upgraded our ice cream products with a new light cheese flavor to enhance taste differentiation and uniqueness.
Dessert-like Form: We have creatively removed the traditional ice cream stick and introduced an oval-shaped ice cream that can be used in various scenarios such as sandwich fillings, paired with ice cream bowls and spoons, or served with coffee cups and coffee.
Smaller Size: Each piece weighs 30g and comes in individual packaging, with five pieces per box, making it perfect for personal enjoyment or sharing. Each ice cream contains only 58 Kcal, roughly equivalent to the calories of an apple.
Unique Craftsmanship: Utilizing advanced molecular-level air bubbles and ultra-fine ice crystals, we create a distinct texture that is "smooth, creamy, soft, and delicate," highlighting the rich flavor of the ice cream.
Distinctive Flavor: The addition of Mozzarella-flavored cheese enhances the rich dairy aroma, offering a savory cheese taste initially followed by a long-lasting milky finish.
Premium Ingredients Selection:
Golden milk source from fresh cow's milk, supplied directly from designated farms within 24 hours.
Contains over 60% fresh milk and cream, with no added water.
Cheese content ≥8%, and milk fat content exceeds 10%.
Lower freezing sensation and finer texture.
Free from artificial butter, trans fats, synthetic sweeteners, and artificial colorants (0 synthetic dyes), committed to producing high-quality ice cream without additives.

Product Images

Please briefly describe how your product communicates with consumers

Product Development Background:
As consumers' desire for a quality lifestyle continues to grow, their mindset is shifting from seeking cost-effectiveness to valuing "quality-price ratio." Additionally, data shows that 87% of consumers now select products by reading ingredient lists. The demand for "healthy" products with "clean" ingredient labels has become increasingly important.
Product highlights：
Selection of premium ingredients, adhering to the principles of a light and simple formula and respecting natural flavors, meticulously crafting texture and taste to bring the ice cream closer to the rich flavors of raw chocolate and thick dairy.
Innovative Upgrade of Ice Cream Products for Young Consumers:
Given the trends towards dessert-like and reduced-size ice cream consumption among young people, we have innovatively upgraded our ice cream products with a new light cheese flavor to enhance taste differentiation and uniqueness.
Dessert-like Form: We have creatively removed the traditional ice cream stick and introduced an oval-shaped ice cream that can be used in various scenarios such as sandwich fillings, paired with ice cream bowls and spoons, or served with coffee cups and coffee.
Smaller Size: Each piece weighs 30g and comes in individual packaging, with five pieces per box, making it perfect for personal enjoyment or sharing. Each ice cream contains only 58 Kcal, roughly equivalent to the calories of an apple.
Unique Craftsmanship: Utilizing advanced molecular-level air bubbles and ultra-fine ice crystals, we create a distinct texture that is "smooth, creamy, soft, and delicate," highlighting the rich flavor of the ice cream.
Distinctive Flavor: The addition of Mozzarella-flavored cheese enhances the rich dairy aroma, offering a savory cheese taste initially followed by a long-lasting milky finish.
Premium Ingredients Selection:
Golden milk source from fresh cow's milk, supplied directly from designated farms within 24 hours.
Contains over 60% fresh milk and cream, with no added water.
Cheese content ≥8%, and milk fat content exceeds 10%.
Lower freezing sensation and finer texture.
Free from artificial butter, trans fats, synthetic sweeteners, and artificial colorants (0 synthetic dyes), committed to producing high-quality ice cream without additives.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

Children (weak sense of ice, small weight, sufficient material), Women (small weight, strong sense of satisfaction).

Weight/Volume per Pack

150g/盒，5支/盒，

Price per Item

25元/盒

Storage requirements

冷冻（-18℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS