laurelfood Freshly Made Meatballs_SHANGHAI STAR FOODS CO.,LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

laurelfood Freshly Made Meatballs

Food | Frozen Food

SHANGHAI STAR FOODS CO.,LTD

Company Website

www.laurelfood.com

Company Introduction

The laurelfood brand began in 1950, evolving from an ice-making factory to a frozen food enterprise. Over the past 70 years, laurelfood has been committed to selecting high-quality ingredients from around the globe. From Alaskan fish paste and New Zealand dairy sources to the vast rice fields of Sheyang, Jiangsu, these ingredients are transformed into delicious and appetizing frozen foods. Inheriting excellent technology from Taiwan, Crown continuously innovates its processes, launching a range of frozen foods that are deeply loved by consumers, such as hot pot ingredients, glutinous rice balls, and salad dressing. It has established a nationwide marketing network and exports to many countries.
Laurelfood always stays true to its original aspiration, carries forward Chinese food culture, and gives back to society. Laurelfood is delicious.

Product concept, highlights and added value

1、The packaging design breaks away from the traditional贡丸packaging style and adopts a sophisticated calligraphic design approach.
2、The product specifications now include smaller packaging sizes, making them more suitable for single individuals or two-person households.
3、R&D philosophy: We break the convention of using frozen meat in frozen production. Instead, we select fresh pork, which goes through 13 processes and 9,000 strikes, using a low-temperature slow-striking technique to lock in freshness and replicate the texture of hand-struck products.
4、Product ingredients: We refuse to use scraps and avoid using chicken or duck meat.
5、Marketing strategy: We collaborate with social media influencers on platforms like Xiaohongshu to promote the product concept and partner with Dingdong Maicai for new product exposure, creating a closed-loop sales model.
6、Consumption scenarios: Suitable for making soup or hot pot.

Product Images

Please briefly describe how your product communicates with consumers

Nowadays, people pay more attention to healthy eating and are more concerned about fresh ingredients. The original frozen meatball products were basically made from frozen meat paste. In line with the needs of modern consumers, there has been a breakthrough in the process, using fresh chilled meat and a low-temperature slow-beating process, rejecting trimmings, making the product fresher and upgraded. Both the product packaging design and the main usage scenarios are very in line with current consumers. The packaging is designed with calligraphy fonts, which helps consumers better understand the product's selling points and highlights the appetite. Moreover, the usage scenarios are not limited to hot pot; they can also be used for soup making and noodle cooking. Through social media platforms like Xiaohongshu, the fresher product concept is clearly and directly conveyed to consumers.

Product Images