Company Website

https://www.china-juhui.com/

Company Introduction

Juhui is a standard compound seasoning service provider focusing on catering industry insight, dish flavor research and intelligent production. Juhui is located in Chongqing, with headquarter in Liangjiang New District, and two intelligent factories based in Hechuan and Fuling district. Through 24 years of experience, Juhui has accumulated more than 10,000 formulations and provides customized service to over 150,000 customers, with application scenarios covering hot pot, specialty catering, barbecue, snack fast food, restaurants, hotels and prepared dishes. Juhui is not only specialized in smart production, but also a leader in catering taste solutions, and always committed to provide customized service and one-stop flavor solutions.

Product concept, highlights and added value

1. Product design
Premium sour without addition soup
After 2000+ fermentation test, the product obtained the national invention patent "A kind of the Greek Weisseria screening method and application". The flavor was enriched through direct fermentation by specific bacteria to achieve the sour taste rich and mellow.
Super acid with complex flavor
The high organic acid tomatoes breed by Longping in Xinjiang were selected, which completely replaced hairy spicy fruit in terms of flavor, stability and price. Long sunshine and large temperature difference made the pure hand-picked tomatoes more acidic.
Longtime cooking with no flavor reducing
Through many experimental tests of longtime cooking, the professional sensory evaluation verified the red sour soup could be boiled for at least 60min, and the sour flavor and the fullness taste was still as before.
2. Product innovation
The product was innovated by independent research and industrial application technology. "The screening of key strains of green control of traditional sour soup quality and research and production application technology" is the first in China, and recognized by Chongqing Science and Technology Bureau as scientific and technological achievements. Also obtained one invention patent "A kind of the Greek Weissiella screening method and its application" and the gold product of in the catering supply chain.
3. Product marketing
Red sour soup has a very broad application scenario such as acid soup hot pot, acid rice noodle and other scenes.
One typical application: red sour soup 200g and water 1200g, with addition of passion fruit 20g, tomato 30g, minced meat 150g as main ingredients, and celery 15g, allium and garlic 10g to cook all kinds of food after boiling.

Product Images

Please briefly describe how your product communicates with consumers

Chinese people's direct experience of food is often described as "five tastes". Among them, acid, which ranks as the "first of the five tastes", has a long history. In Guizhou flavor, the fermented red acid spread for thousands of years not only carries a long culture, but also is a different scenery on the Chinese dinner table. However, the traditional fermentation method of producing sour soup has some problems such as long fermentation time, difficult to maintain consistency and poor safety. Therefore, our company has established multi-targeted dominant strains and adopted mixed fermentation technology to strengthen fermentation in a short time to solve these problems.
Red sour soup is a fermented food mainly made of tomato and pepper as the main base material, and its unique color (bright red), aroma (fragrance), and taste (sour and sweet) have. Such as red sour soup seafood noodles, red sour soup black fish, red sour soup rabbit, sour soup beef and so on. Juhui red sour soup is produced by natural fermentation with the bottom taste mellow, lasting fragrance!
The company's annual acid search tour has took nearly 100 potential customers to Guizhou for the "acid fermentation tour, gather wisdom to create decryption" activity to decrypt the local flavor code and has been held for three consecutive sessions. So that customers can experience the local food flavor colleagues can better understand how we are to standardize the flavor, drive the process of data, industrial mass production, and truly realize the high-quality development of local traditional food with new quality productivity! The relevant research and development results have been transformed into 1 scientific paper, 1 authorized invention patent and won gold product in the catering supply chain. The product has been transformed to 40+ SKU, with a cumulative sales of nearly 10 million.

Product Images

Ingredients List Photograph

Launch Date

2023-5

Target Consumer

Restaurant chain stores, snack fast food industry, etc

Weight/Volume per Pack

200g

Price per Item

23元/公斤

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

All provinces in China

Distribution Channels

餐饮&酒店 Restaurants & Hotel; 其他销售渠道 经销商、外贸

Market Performance

Since its launch in May 2023, Juhui red sour soup has accumulated sales exceeding 10 million yuan. In 2024, a total of 37 tasting events were held, with 1,000 participating catering brands and 273 innovative food application schemes. We cooperate with the well-known catering brands such as "Mengziyuan". We have organized a sourcing event for Guizhou Red Acid with over a hundred clients, and 10 online product live matchmaking meetings have been held, with a total of 1,500+catering brands participating, covering a social circle of 10000 catering enthusiasts. And achieve long-term exposure in vertical media such as Red Food Network, Chopstick Play Thinking, as well as KOL accounts such as Youge Supply Chain and Catering. Through the brand promotion and marketing concept of "premium sour without addition soup", the fermentation advantages of Juhui are highlighted, and the industry topic and product market reputation are formed.