Company Website

www.cyystea.com

Product concept, highlights and added value

1. Concept Creativity:
The product is designed around the concept of "Energy Balls," which emphasizes the instant effects and efficacy of the gummy candies. Each candy is akin to a little magic sealed within a mystical box. Upon consumption, it immediately releases a powerful magic that refreshes and energizes the mind, helping consumers dispel sleepiness and regain vitality, as if embarking on a fantastical journey to battle fatigue.
2、Product Functions and Values
Freshening Function:
As its core functional positioning, the product features a refreshing lime scent, enhanced by cooling agents, enabling it to quickly and effectively eliminate oral odor. It is suitable for various social and daily life scenarios.
Mind-Refreshing Function:
This product helps to swiftly restore alertness during moments of drowsiness, boosting brain activity. It is ideal for use during breaks in work or study, as well as for long-distance travel.
Casual Snack Function:
As a gummy candy with casual snack attributes, consumers can enjoy it during their leisure time, savoring its unique texture and delightful lime flavor that provides a pleasant taste experience. It helps relieve stress, relax the mind, and enrich daily snack options.
3、Product Features and Differentiation
Combination of Flavor and Function:
This product tightly integrates the refreshing taste of lime with its freshening and mind-refreshing functions, distinguishing it apart from gummy candies that only focus on flavor or a singular function. When consuming, customers can experience the refreshing taste of lime, directly perceive the freshening effect through their taste buds, and also obtain the practical benefit of mind-refreshing. This synergy between flavor and function makes the product unique in the market.
Unique "Explosion" Experience:
The potential for a slight "burst" or distinctive texture when chewed enhances the product's enjoyment and appeal.
Visual Communication:
The packaging is designed with the brand colors of Good MoreNing as the primary theme, echoing natural vitality. The shape incorporates the iconic LOGO, enhancing brand recognition. The design is story-rich, featuring the interaction between the IP characters Suo Ninger and Mo Xiucai, and conveying values of sharing and humility. This approach makes the packaging not only visually appealing but also educational.

Product Images

Please briefly describe how your product communicates with consumers

In terms of product development and design, consumers tend to purchase innovative products to satisfy their pursuit of personalization and novel experiences. Based on the concept of casual snacks, this gummy candy innovatively incorporates a freshening function. By adding cooling agents, it provides a refreshing and soothing experience immediately after consumption. From a psychological perspective, this instant sensory stimulation effectively activates the cerebral cortex, achieving a mind-refreshing effect. At the same time, its unique flavor combination also adds fun to daily life, allowing consumers to enjoy a moment of relaxation amidst their busy schedules. This product not only meets consumers' pursuit of personalization and novelty but also cleverly combines practicality with entertainment.
In terms of marketing activities, after the product was launched, due to netizens joking about its similarity in flavor to Essential Balm, the brand subsequently chose to collaborate with the well-known domestic brand Longhu to launch a cross-over co-branded product named the "Sober Mind Gift Pack." The gift pack includes two specially customized aroma cards, one with the scent of essential oil and the other with the scent of lemon, as well as a specially customized bottle of Longhu Essential Balm. To promote this event, the brand conducted a buy-and-get promotion in offline stores, where customers who purchased the gummy candy would receive the co-branded gift pack as a gift. At the same time, promotional materials showcasing real user reviews of the product were set up in the stores, enhancing interaction and communication with consumers.
In terms of packaging design, amidst fierce market competition, product packaging not only serves the function of protecting goods but also acts as a bridge for communication between brands and consumers. The product's outer packaging innovatively incorporates the primary visual colors and logo of the Good MoreNing delivering a unique sensory experience.
The designer meticulously crafted a creative and imaginative scene featuring the interaction between the IP characters Suo Ninger and Mo Xiucai, with the teacher intervening to teach them the values of sharing and humility. This scene not only showcases a professional aesthetic and layered design but also conveys profound educational meaning and positive messages. It is an artwork that beautifully combines aesthetics, functionality, and cultural value.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

1.Professionals participating in social interactions in the workplace, such as attending various meetings and negotiations, need to maintain fresh breath. 2.Young smokers. 3.Food enthusiasts who want to freshen up after consuming strongly flavored foods.

Weight/Volume per Pack

32g(内含8粒)

Price per Item

非会员价6.9元 会员价5元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

All stores under the brand Modern China Tea Shop, all stores under the sub-brand Yuenn Yang Coffee, and all stores under the sub-brand Good MoreNing.

Distribution Channels

电商 E-commerce; 其他销售渠道 线下门店

Market Performance

The sales data for the product (sold in the offline stores of both the Modern China Tea Shop and Good MoreNing brands) before its specification upgrade showed a daily sales volume of 16,000 packs from April 12th to April 30th, and 14,000 packs in May.