Company Website
https://www.vipbcw.com/#/
Company Introduction
Baicaowei is the leading brand of leisure snacks in China, with a mission of "provide more people with safe and healthy food." It focuses on two core categories, nuts and dried fruits, and continuously improves its supply chain to cover a full range of leisure food products including meat and pastries, Baicaowei currently has over 1000 SKUs of snack products covering all categories；
By continuously innovating the retail model, our products has achieved multi-channel coverage in e-commerce, supermarkets, and new retail, providing a better shopping experience for over 140 million users and more consumers. In June 2020, Baicaowei officially joined PepsiCo as an independent business unit in the Asia-Pacific region, maintaining its independent brand operation.
Product concept, highlights and added value
Product concept:
With the rise of the healthy consumption trend, consumers are increasingly seeking quality and health. In 2022, Baicaowei launched the“BenWeiZhenGuo”nut series. Baicaowei believes that the best taste of high-quality nuts is their original flavor. The word "Zhen" represents quality and signifies the meticulous selection process through which Baicaowei selects premium products, including large nuts, ensuring great taste for consumers.
In 2024, Baicaowei recognized the "explicit demand" of Chinese users for sleep aid and emotional relief, and launched the BenWeiZhenGuo每日晚安坚果. The research and development concept of this product is that nuts naturally contain GABA elements, which have been proven in multiple scientific studies and experiments to help relax and relieve anxiety to a certain extent, facilitating better sleep. Baicaowei uses scientific germination technology to increase the GABA content of nuts themselves, thereby relieving mood and improving sleep effects;
Highlights:
The first product in the industry to employ germination technology to increase the natural amino acid component GABA in nuts. GABA, as a crucial neurotransmitter in the brain, plays a significant role in regulating mood and facilitating deep sleep. Through a precise and scientific germination process, not only are the original nutrients of nuts retained, but the GABA component within them is elevated to a brand-new level.
Product Images
Please briefly describe how your product communicates with consumers
Product development and design:
1) The industry's first application of germination technology to enhance the natural amino acid component GABA in nuts, which helps to soothe emotions and protect sleep.
2) Physical water washing process: In terms of production process, Baicaowei adopts physical water washing process to effectively remove impurities and residues on the surface of nuts, while retaining the original sweet and undressing process of nuts. The germination technology is naturally sweet without bitterness;
Health Quality:
1) The raw materials are sourced from the world's best production areas for the new season, with excellent quality;
2) Low temperature slow baking, zero additives: Using a low temperature slow baking processing method without the use of any additional additives, tailor-made baking time and temperature for each ingredient to provide consumers with various nutrients they need every day.
3) Scientifically balanced nutrition: According to the Chinese Dietary Guidelines, it is recommended that each person consume 25-35 grams of nuts and seeds per day. Each small package contains 25 grams and is formulated with 5 types of high protein, dietary fiber, high vitamin E, omega-3, etc;
packing design:
Double-lock freshness in packaging: The use of double aluminum foil packaging increases the packaging's oxygen insulation and light resistance,Additionally, Baicaowei patented fresh-lock partition ensures that nuts are crisp and dried fruits are moist.
Product Images
Ingredients List Photograph
Launch Date
2024-10
Target Consumer
Health conscious individuals facing mild sleep disorders and emotional instability hope to naturally improve their sleep and emotional fluctuations through high-quality nuts.
Weight/Volume per Pack
750g
Price per Item
750g/129元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Great China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel