Company Website

https://www.yanjinpuzi.com/

Company Introduction

YANJIN FOOD was established in 2005 and is a group corporation engaged in food research, development, production, and sales. The company adheres to the enterprise spirit of "craftsmanship inheritance, innovation leadership, and excellence achievement" and focuses on the food industry. It operates with integrity and continuously cultivates its business. It has reached the leading level in product research and development, production manufacturing, quality assurance, channel cultivation, and brand communication in the food industry, and is a well-known leading enterprise in the field of Chinese leisure food and agricultural product processing. On February 8, 2017, the company listed on the A-share small and medium-sized enterprises board of the Shenzhen Stock Exchange, and was praised by the media as "the first independent manufacturer of leisure snacks".

Product concept, highlights and added value

As a leading brand of deep-sea snacks, Yanjinpuzi's brand 31 ° Fresh focuses on cultivating the category of deep-sea snacks, and is deeply loved by consumers with high-quality products such as cod tofu and cod intestines. According to consumers' diversified demands for health and flavor of leisure snacks, 31 ° Fresh and Zhouhei duck, the head brand of Chinese braised dishes, jointly launched tiger skin cod tofu (Zhouhei duck's classic flavor). The new product selects Alaska cod, which is known as the "deep sea gold", to ensure the natural and pure raw materials. At the same time, it combines Zhouhei duck's secret bittern to redefine the deep sea snacks with the classic taste of sweet, hot and spicy, which can be compared to the fresh bittern, and capture the taste buds immediately in the mouth. By adopting industry-leading high-temperature sterilization and 70000 high-speed cutting and mixing technologies, we control the raw materials and finished products layer by layer, combined with the unique process of frying first and then braising, to ensure that the outer skin of tiger skin cod tofu is soft and delicate, and the inside is smooth and elastic. Not only is it nutritionally balanced, but it also takes into account the spicy flavor of braising. Whether it's replenishing energy during busy breaks, watching TV shows late at night, or sharing at gatherings, tiger skin black duck flavored cod tofu can become an indispensable snack. This cross-border cooperation, by perfectly combining deep-sea ingredients with classic braised flavors, not only broadens the category boundaries of deep-sea snacks, but also wins high recognition and love from consumers with a unique experience that combines innovation and flavor.

Product Images

Please briefly describe how your product communicates with consumers

As is well known, snacks play a more important role in the minds of contemporary young people than before. Whether in daily life or work, young people feel like they have injected a mental nitrogen pump after chewing, and it can instantly 'ignite'. The new product launched at 31 ° this time is tiger skin cod tofu, which continues the classic flavor of Zhouhei duck duck. The process, nutrition and raw materials are all very sophisticated, and it is also a collision between representatives of seafood snacks and different circles of Chinese braised food giants. Behind the brand collaboration, deliciousness and health are the core of "hard control" for young people. In the collision between the two, Zhouhei duck's spicy stewed flavor and 31 ° fresh R&D capability, through the use of authentic Zhouhei duck flavor stewed materials, make the taste of tiger skin cod tofu comparable to fresh stewed, with endless aftertaste. In addition, the preservation of craftsmanship and nutritional components must also be mentioned. Through 12 rigorous processes, first fried and then braised, the tiger skin is soft, elastic, tender and flavorful, while the cod meat from Alaska's deep sea is combined with plant protein, making the entire cod tofu taste very chewy and chewy. For contemporary young people, how to "coax" themselves in work and life is something they must face every day. So, in the past year or two, the trend of "building relationships" has been very popular, and this new type of social relationship has become a new weapon for young people to "extend their lives". There are commuting options for commuting, guide options for travel, and weekend dining and fitness options... In each specific field, these options meet the precise and efficient social needs of young people with their burden free and lightweight social characteristics. It can be said that building a subculture circle is becoming a spiritual sanctuary for young people, which not only meets functional needs but also reflects emotional dependence. In addition to creating the classic flavor of 31 ° fresh tiger skin cod tofu and Zhouhei duck, 31 ° fresh also creatively launched the concept of "fresh spicy fish tiezi". And launched a series of "slacking off" activities, providing emotional value for young people who are eager to get rid of the "class atmosphere".

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

Generation Z

Weight/Volume per Pack

168g

Price per Item

9.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery