Company Website

中文：https://www.mengniu.com.cn 英文：https://www.mengniu.com.cn/en/index

Company Introduction

In 1999, Mengniu Dairy (referred to as Mengniu), among the top nine dairy producers in the world, was founded in Inner Mongolia Autonomous Region, headquartered in Hohhot. As a Hongkong-listed company (stock code 2319.HK), Mengniu is a constituent stock of Hang Seng Index, Hang Seng China Enterprises Index（HSCEI）and Hang Seng Corporate Sustainability Index (HSSUS). COFCO corporation is the major strategic shareholder of Mengniu.
Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu’s products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese.

Product concept, highlights and added value

WanShangHao Original Flavor Milk Drink is a room-temperature milk beverage that uses γ-Aminobutyric Acid (GABA) and tea theanine as functional ingredients.
Formula:
Each pack provides 7.2g of high-quality natural protein and 240mg of natural calcium. It incorporates GABA and tea theanine, both approved as new food ingredients by the state. These two ingredients work synergistically to improve sleep by increasing inhibitory neurotransmitters while reducing excitatory neurotransmitters. Verified through zebrafish tests, WanShangHao Original Flavor Milk Drink has been shown to effectively improve sleep quality, specifically by significantly reducing wakeful activity (p<0.01) and total wake time (p<0.01).
Packaging:
The product uses an environmentally friendly, mini twist-cap Tetra Pak with a smiley face design, enhancing the drinking experience and portability.
Safety:
The product adheres to the highest international food safety standards. From raw material procurement to production processing, every step undergoes rigorous quality control and testing to ensure the product is pure and free from contamination, giving consumers peace of mind.
Commercial Performance:
Since its launched on multiple platforms including JD.com, Taobao, and Douyin, the product has steadily grown its market share since October 2024. From October 2024 to January 2025, sales reached 1.554 million yuan (RMB).

Product Images

Please briefly describe how your product communicates with consumers

After deeply understanding the urgent need and personal attitudes of modern consumers toward better sleep quality, we carefully developed the "Good Night Original Milk Drink." This product aims to provide a new solution for those struggling with sleep issues. In today’s fast-paced world, whether it’s working professionals aged 23 to 40 or dreamers of all ages, everyone longs for a good night’s sleep to wake up refreshed and ready to embrace the next day.
In product development, we closely followed consumers' pursuit of health and natural ingredients. The product contains 99% fresh milk, offering high-quality native protein and rich calcium. Additionally, we innovatively included 490mg of GABA (γ-aminobutyric acid) and 99mg of tea theanine per bottle. These natural ingredients, scientifically proven, effectively improve sleep by significantly reducing wakefulness and total wake time, allowing consumers to truly experience a restful night. We are committed to a clean and simple ingredient list, free of thickeners and preservatives, ensuring every sip is a gift from nature.
For packaging, we adopted environmentally friendly CombiBloc aseptic carton technology, certified by FSC (Forest Stewardship Council). This not only demonstrates our commitment to product quality but also reflects our dedication to sustainable development. The mini-cap "Smile Pack" design is both convenient and thoughtful, making it easy to carry and enjoy anytime—whether as a comforting drink before bed or a relaxing treat after a long day at work.
In marketing, we use the slogan "Restful Nights, Revitalized Tomorrows" to connect with consumers in their daily lives. Whether it’s a quiet night before exams or a moment of relief after overtime, this product is always by their side. We precisely target our audience, catering to both personal enjoyment and gifting needs, delivering care and thoughtfulness. Through multi-channel distribution on platforms like JD.com, Taobao, and Douyin, we have positioned the "Good Night Original Milk Drink" as a leading natural sleep-aid beverage. Together with our consumers, we explore a new frontier in healthy sleep. Choosing us means choosing a more revitalized and energetic tomorrow.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

People living and working in first- and second-tier cities face significant stress and have a strong desire to relieve this stress promptly. They seek good sleep quality to maintain their health.

Weight/Volume per Pack

200 mL

Price per Item

13.9元/包

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China（Mainland）

Distribution Channels

电商 E-commerce

Market Performance

The product has received 99% positive reviews from consumers on online sales platforms and achieved sales of 1.554 million yuan （RMB） within three months of its launch.