Company Website

https://www.synear.cn

Company Introduction

Synear Foods Co., Ltd (“Synear Food” for short) was founded in July 1997. Under the leadership of founding team, it has been developed into one of large-scale Chinese professional quick-freeze food manufacturers from a self-made factory. It mainly deals in the research, development, production and sales of 6 categories of products including boiled dumplings (Jiaozi), sweet dumplings, pastry, Zongzi, Huntun and snack food. The company’s products have more than 500 varieties. The annual production capacity is more than 700,000 tons. The sales network has been throughout China. The main products share 27% of domestic market and have accessed to the market in nearly 20 countries such as USA, UK, Singapore, Australia, and more than 70 regions. Now, the company has 5 domestic production bases, tens of modern quick-freeze and room temperature production lines and tens of thousands of tons of low temperature cold store, as well as more than 10,000 employees.

Product concept, highlights and added value

The persimmon shaped rice ball with sesama is the first time that the patch technology is applied to the rice ball, which highly reproduces the shape of persimmon, symbolizing the good wishes of “shi shi ru yi” which means “may all your hopes be fulfilled” in chinese . With the beauty of “a good picture in any hand” and the “good luck” buff, persimmon shaped rice ball with sesama is suitable for every joyful and celebratory occasion and fully meets the social needs of contemporary people. The product is made with vegetable juice in the skin, black sesame seeds, sunflower seeds and other high-quality nuts in the filling, so you can enjoy the delicious flavor in a single bite with no burden on your health!

Product Images

Please briefly describe how your product communicates with consumers

Through the research, we found that people's expectation of food is not only “delicious”, but also hope that the food is beautiful, with “good omen”, for this reason, Synear launched persimmon shaped rice ball with sesama, exquisite persimmon shape, to bring people good wishes, and at the same time, expand the edible scene of persimmon shaped rice ball with sesama, persimmon shaped rice ball is not limited to the Lantern Festival holiday food, to “pray for good luck” as a pretext, weddings, friends get-togethers, company reunions, etc. can come to a bowl of “persimmon shaped rice ball with sesama”, tasty and good-looking, to the joy of the occasion to add a good blessing. It is delicious and beautiful, adding good wishes to happy occasions.

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

1. Teenage families and young families are the main focus 2. People who like to try new things.

Weight/Volume per Pack

312g

Price per Item

12.9元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Persimmon shaped rice ball with sesama was launched on Tmall, JINGDONG, DouYin, Pinduoduo and other platforms in mid-November, and it even set a record for the sales of rice balls on multiple platforms, with Darren bringing more than one million balls in a single scene, and it has been on the popularity list, the hot list, and the praise list on multiple platforms, such as DouYin, JINGDONG, Tmall, etc. During the Chinese New Year and Lantern Festival of 2024, persimmon shaped rice ball with sesama had a cumulative reading volume of more than 600 million on microblogs, Xiaohongshu, and other social platforms, and a cumulative volume of more than 2 million. The amount of interaction makes persimmon shaped rice ball with sesama deeper into the heart of consumers, but also drive the brand heat up, brand search volume up to 42ten thousand times, up 1115 times compared with the same period.