Company Website
https://www.yili.com/about
Company Introduction
The Yili Group ranks among the top five global dairy companies and has retained the top spot in Asian dairy industry for ten consecutive years. It is China's largest and most comprehensive dairy products enterprise, with operations in Asia, Europe, America, and Oceania. Its superior product quality, leading comprehensive service capabilities, and comprehensive sustainable development capabilities have made Yili a trusted and recognized brand by global top events, competitions, and governments and various sectors of society.
Product concept, highlights and added value
Product innovation highlights: The market size of China's nut industry is growing rapidly, with huge potential (average annual compound growth rate of 16%), and nut brands in the industry such as Wollong, Three Squirrels, Qiaqia, etc. have listed mixed nut gift boxes to seize the festival market business. On the other hand, in the cereal milk category, most of the competing products are mainly traditional products such as peanuts and walnuts, and the sense of value is low. Based on the above nut market and grain and milk categories, our product has made breakthroughs and innovations, and built a new product formula with the dual protein of mixed nut vegetable protein + raw milk animal protein, bringing consumers the product value of dual nutrition. Raw milk comes from high-quality milk sources from selected pastures, with a content of up to 30%, and 6 kinds of nuts come from the world's high-quality nut producing areas - Xinjiang walnuts, American almonds, Vietnamese cashews, Kenyan macadamia nuts, American pistachios, and South African pecans. The product has a mellow taste and a rich nutty flavour.
Product Images
Please briefly describe how your product communicates with consumers
Product communication with consumers: Starting from the strength of 6 kinds of nut products of raw milk, focusing on the auspicious number of "6", closely following the product power, and conveying the beautiful meaning of gift blessings. The new product launch takes "6 kinds of nuts of raw milk, the whole family drinks it and says 6" as the communication theme, and 6 is used as a visual symbol for integrated marketing communication online and offline to seize the gift market opportunity. Online communication to create a magical video, magic change "Song of a Good Man", tells the three major crowd scenes of sending the body of the elderly 6, sending children to study 6, and sending relatives and mothers-in-law luck 6. Offline focus on gift promotion, with 6 as the core visual extension terminal material, to promote the double festival and Spring Festival products, and strengthen the binding gift scene and the whole family drinking scene.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
The target consumers are concentrated in the sinking market, and this consumer group generally believes that the nutrition and value of nuts + milk are higher than that of ordinary white milk, which is suitable for the gift scene.
Weight/Volume per Pack
200ML
Price per Item
2.5元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Yuehai, Yunnan, Guizhou, Guangdong, Southwest, Shanxi, Jilin, Inner Mongolia, Shandong and other regions.
Distribution Channels
大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
无