Break3_Carriquiry Consulting (Shanghai) Co., Limited_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Break3

Food | Snack

Carriquiry Consulting (Shanghai) Co., Limited

Company Website

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Company Introduction

Carriquiry Consulting，Shanghai based and established in 2019 by Juan Pablo Carriquiry, is a management consulting firm, specialized in helping FMCG Brands to succeed in China (APAC).

CC team consist in multicultural resources with more than 50 years of combined experience at Manager/Director level in top MNC.We have evolved into a strategic partner for the implementation of our brands Road To Market; comprised of several specialized teams that offer comprehensive tailor made solutions.

Our mission is to assist our clients to optimize their sales and marketing presence in the Market and generate sustainable growth while building a relationship based on trust.

Product concept, highlights and added value

Loacker aims to create a portable, delicious, healthy, and rapidly empowering Wafer product. Break3 is a new product to be launched by Loacker in 2025, with three meanings: ① Have a break！ Rest time quickly empowers! ② Triple Wafer: One layer of Wafer crispy, one layer of rich hazelnut sauce, and one layer of Wafer cake skin cleverly combined. ③ Half cut into three pieces of Wafer, easy to share with partners.
Break3 uses high-quality source materials, without adding artificial essence or artificial preservatives, and is made of pure cocoa. It can be tasted even by people who want to slim down or keep fit. In addition to delicious snacks, Break3 is also a great partner for social sharing.
Innovation point: Adding Wafer crispy balls to the Wafer pancake skin, with three layers of different flavors
Ingredients: Made from pure cocoa butter, carefully selected Neapolitan hazelnuts, Ecuadorian cocoa
Taste: Reduced the sweetness and heaviness of Wafer, crispy with a moist chocolate filling
Craftsmanship: Half Cheek's grandeur, easy to share
Packaging: 19 gram independent packaging, very easy to carry and share

Product Images

Please briefly describe how your product communicates with consumers

As a century old Wafer brand, Loacker has an excellent reputation worldwide. As for the current concerns of domestic consumers about snacks: ① sweetness/sugar content ② health (high-quality raw materials and clean ingredients). Regarding sweetness, Break3 greatly reduces it by increasing the thickness of the crust and the crispy texture, and reduces the dryness and choking of traditional Wafer flavors. The filling of hazelnut cream makes the taste more moist. Regarding health issues, Loacker products use high-quality raw materials from beginning to end, rich in nutrients that can quickly replenish energy. Even consumers with fitness/weight loss needs can consume them with peace of mind when they need to supplement themselves. For some families with children and the elderly, Loacker Wafer does not add artificial colors or artificial essence, which is a safe choice for family snacks.

Product Images