Company Website
https://www.orion.cn/
Product concept, highlights and added value
Different from the mainstream flavored fat-substituted chocolate cookies in the current market, plump oat grains are carefully selected, ensuring a genuine chewiness and the aroma of oats in every bite. Rich dark chocolate is incorporated, where the slight bitterness and sweetness blend on the tip of the tongue. For the oatmeal and raisin flavor, the sweet and sour raisins from Xinjiang are chosen as the top option, adding rich layers of texture to the taste. With pure and genuine ingredients, a new cookie experience that combines unique deliciousness and healthiness is created.
Thanks to the unique baking process and precise multiple temperature control technology, Orion Oat Cookies are able to present a perfect state of being thick and evenly baked. It not only effectively improves the common poor textures such as dryness and choking that oat-based products often have, but also skillfully retains the rich and complex texture endowed by the oat grains, bringing consumers a distinctive taste enjoyment.
Product Images
Please briefly describe how your product communicates with consumers
Orion Oat cookies are a strategic new product launched by Orion in 2024 and also a new member of its "Snack Nutrition +" series. Positioned as "cookies with oats", the product contains oat ingredients which enjoy the reputation of "superfood". It also uses genuine dark chocolate chunks and raisins and other ingredients as particles to enhance the rich and three-dimensional taste, creating a nutritious new experience with genuine ingredients, crispy texture and the aroma of oats for consumers.
Product Images
Ingredients List Photograph
Launch Date
2024-6
Target Consumer
Elegant white-collar women aged between 22 and 35
Weight/Volume per Pack
85g；170g
Price per Item
6.8元/85g，11.9元/170g
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
East China，North China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
Since its regional launch five months ago, the product has sold more than 4 million boxes. It has become a newly popular office snack that is highly sought after by white-collar workers.